This session will summarize best practices in scaling up the roles that social media influencers and other popular ‘lifestyle ambassadors’ can have in popularizing sustainability-friendly behaviors among the general population. Join and learn how brands are partnering with influencers, activists and other groups to help change worldviews and behaviors at scale.

Paula Alexander
Director, Sustainable Business
Burt's Bees

Kristina Joss
EXECUTIVE DIRECTOR
Salterbaxter MSL

Christopher McLaren
CMO
Forest Stewardship Council

Kendra Peavy
VP of Global Communications
S'well

Jane Spencer
Deputy Editor and Head of Strategy, North America
Guardian News & Media