SB'19 Detroit Program Detail
Making Sustainability Attractive through Influencers and Ambassadors of Sustainable Lifestyles
Tuesday, 4 June, 2019
from 15:30 to 16:30
Room 141
Breakout Session
This session will summarize best practices in scaling up the roles that social media influencers and other popular ‘lifestyle ambassadors’ can have in popularizing sustainability-friendly behaviors among the general population. Join and learn how brands are partnering with influencers, activists and other groups to help change worldviews and behaviors at scale.
