SB'19 Detroit Program Detail
Lessons from Brands Taking a Stand: Setting an Authentic Tone, Navigating Backlash, Picking Channels and More
Tuesday, 4 June, 2019
from 15:30 to 16:30
Room 260 (Portside Ballroom)
Breakout Session
This session will share lessons from the growing trend of brands taking a stand on sensitive issues. The panel will approach this topic both through direct experiences from select brand campaigns as well as through insights on do’s and don’t’s from leading consumer research studies.
