
SB'19 Detroit Program Detail
Inspiring Consumer Desire and Demand for a Circular Economy
Tuesday, 4 June, 2019
from 11:00 to 12:30
Room 141
Breakout Session
For circular business models to work, consumers have to be engaged on a serious level – after all, they are a critically important actor in the process of closing materials loops. This session will explore leading-edge consumer engagement tactics and technologies aimed at making circularity both attractive and user-friendly in the eyes of consumers.