SB'19 Detroit Program Detail
Managing Detroit’s 'New' Brand, while Respecting Its People and History
Wednesday, 5 June, 2019
from 15:30 to 16:30
Room 252AB
Breakout Session
This session will dive into Detroit’s revival and analyze the journey of this iconic city from a brand positioning and reputation point of view. The conversation will cover Detroit’s recent history of rebirth and renewal, while focusing above all on ideas for managing the journey going forward – and what roles all key stakeholders, including the private sector, can play.
