SB'19 Detroit Program Detail
Building and Strengthening Meaningful Social Connections Through Targeted Brand Campaigns
Thursday, 6 June, 2019
from 13:30 to 14:30
Room 140FG
Breakout Session
This panel will analyze a variety of ways brands are deepening or nurturing meaningful connections with consumers while also enabling them to enrich or meaningfully change important relationships in their lives for the better. From building bridges between cultures and people, to opening up new ways to find peace of mind, to educating consumers in playful ways, the campaigns shared in this session will inspire you to reflect on the power of strengthening meaningful social connections.
