SB'19 Detroit Program Detail
Driving Behavior Change and Cultural Shift by Immersing Consumers with Interactive Content, VR, AR and Art
Wednesday, 5 June, 2019
from 15:30 to 16:30
Room 140FG
Breakout Session
This session brings together a diverse panel to share some noteworthy approaches to driving behavior change and cultural shift by engaging and immersing consumers in new ways. The focus will be on drawing people in through new sensory experiences thanks to technology and art – specifically, digital role-playing, virtual reality, augmented reality, visual arts and performing arts.
