SB'19 Detroit Program Detail

Building Good Life Communities of Action Online by Utilizing New Digital Marketing and Storytelling Tools

Thursday, 6 June, 2019 from 13:30 to 14:30
Breakout Session
Room 250A

This panel will share innovative thinking around cultivating motivated and willing sustainability champions through new digital marketing and storytelling tools. Participants will offer insights on mainstream and early-stage niche tools alike – a must-attend for anyone who wants to have a nuanced understanding on what’s working and what isn’t when it comes to digital consumer engagement on environmental and social issues.

Melissa Anderson
Melissa Anderson
President & Co-Founder
Public Good
Talia Arbit
Talia Arbit
Associate Director, Product Strategy & Marketing, Live Events
Sustainable Brands
Marcelo Galdieri
Marcelo Galdieri
SVP, Brand and Franchise Management
National Geographic
Ani Okkasian
Ani Okkasian
Director of Special Projects
GOOD Worldwide Inc & Upworthy
Theresa Schieber
Theresa Schieber
Chief Services Officer
Givewith
Tracy Wyman
Tracy Wyman
Founder & CEO
SheChange
Track

Brand Influence & Engagement

Topics
Collaboration

Consumer Engagement

Storytelling

Technology