SB'19 Detroit Program Detail
Advancing on the Brand Transformation Journey by Building Capacity and Maturity across the Organization
Thursday, 6 June, 2019
from 11:00 to 12:30
Room 251A
Breakout Session
A comprehensive journey of purpose-driven transformation involves embedding environmental and social priorities across the whole organization and all its vital functions. This panel will discuss emerging best practices in building necessary capacity and maturity within Marketing, Product Development and other key departments as part of a holistic company effort to make progress on sustainability.
