SB'19 Detroit Program - By Day

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Track

• Brand Influence & Engagement
• Governance
• Operations & Supply Chain
• Product & Service Innovation
• Purpose
• Sustainable Event Professional Certificate Program

Topic

• Brands Taking Stands
• Breakthrough Leadership
• Circular Economy
• Collaboration
• Consumer Engagement
• Consumer Insights
• Diversity, Equity & Inclusion
• Employee Engagement
• Ingredients & Materials
• Packaging
• Plastics
• Regeneration
• Science
• Storytelling
• Technology
• Zero Waste

Day

• Monday, 3 June, 2019
• Tuesday, 4 June, 2019
• Wednesday, 5 June, 2019
• Thursday, 6 June, 2019

Audience

• Brand / Marketing
• Communications
• Supply Chain / Operations
• Sustainability

Event Type

• Brand Events
• Breakout Session
• Breaks/Meals
• Innovation Expo
• Keynote Session
• Special Event
• Workshop

Thursday, 6 June, 2019

6:30 to 7:30	Special Event Offsite Sunrise Yoga
7:00 to 9:00	Special Event Offsite Tour Inside An Urban Honeybee Hive at the GM Renaissance Center
8:00 to 15:30	Special Event Atrium Registration Desk Open
9:00 to 9:15	Keynote Session Grand Riverview Ballroom Opening MC Remarks Jill Cress CMO National Geographic
9:15 to 9:30	Keynote Session Grand Riverview Ballroom Putting Humanity Back into Marketing: How Danone Is Changing the Story Breakthrough Leadership Collaboration Employee Engagement Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. The Storytelling topic is sponsored by National Geographic. Valérie Hernando-Presse CMO Danone
9:40 to 9:55	Keynote Session Grand Riverview Ballroom Storytelling Lessons from Nature: What Ants Can Teach Us about Culture and Communication Collaboration Storytelling The Storytelling topic is sponsored by National Geographic. Catherine Chalmers Artist
9:57 to 10:12	Keynote Session Grand Riverview Ballroom Creation Care: Lessons on Faith, Environmentalism and Reaching across the Aisle Breakthrough Leadership Collaboration Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Dr. Matthew Sleeth Founder and Author, Reforesting Faith Blessed Earth
10:13 to 10:28	Keynote Session Grand Riverview Ballroom Sports as a Platform for Raising Young People to be the Sustainability Leaders of Tomorrow Breakthrough Leadership Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Ovie Mughelli President & Founder Ovie Mughelli Foundation
10:28 to 10:30	Keynote Session Grand Riverview Ballroom Closing MC Remarks Jill Cress CMO National Geographic
10:30 to 11:00	Breaks/Meals Networking Break
11:00 to 12:30	Breakout Session Room 251A Advancing on the Brand Transformation Journey by Building Capacity and Maturity across the Organization Track: Governance Breakthrough Leadership Collaboration Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. Paula Alexander Director, Sustainable Business Burt's Bees Eunice Heath Global Director, Environment Health Safety and Sustainability Dow Rachel Kaufman Worldwide Director, Sustainability Engagement Johnson & Johnson Virginie Helias Vice President and P&G Chief Sustainability Officer Procter & Gamble Company Etienne White Founder & CEO Possible
11:00 to 12:30	Breakout Session Room 142AB Cultivating the Business Leadership Required for a More Sustainable, Inclusive and Equitable Economy Track: Purpose Breakthrough Leadership Collaboration Diversity, Equity and Inclusion Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Employee Engagement topic is sponsored by salesforce.org. Wendy Bagnasco Sustainability & Responsible Business Manager Caesars Entertainment John Lanier Author Mid-Course Correction Revisited Eric Martin Managing Director and Senior Leadership Advisor Adaptive Change Advisors David Rice Chairman Organization of Black Designers Marina L. Shoemaker Director, Global Diversity and Inclusion Strategies General Motors
11:00 to 12:30	Breakout Session Room 140E Democracy Is Good for Business: The Business Case for Political Reform Track: Governance Brands Taking Stands Breakthrough Leadership Collaboration The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. Darren Beck Vice President, Corporate Member Network Sustainable Brands Sarah Bonk Founder Business for America Jena Griswold Colorado Secretary of State Mark Stevens District Environmental Coordinator Patagonia
11:00 to 12:30	Breakout Session Room 251BC How to Engage People on Your Sustainability Adventure: Facilitating Understanding, Getting Buy-In and Empowering Smarter Choices Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. Robin Connell Sr. Manager, Corporate Communications and Sustainability Del Monte Foods, Inc. Amanda Martin Head of Sustainability Communications Quantis International Katrina Shum Sustainability Officer, North America LUSH Fresh Handmade Cosmetics Annabelle Stamm Senior Sustainability Consultant Quantis International
11:00 to 12:30	Breakout Session Room 252AB Nurturing Environmental and Social Entrepreneurship through Purpose-Driven Mentorship Track: Product & Service Innovation Breakthrough Leadership Collaboration The Breakthrough Leadership topic is sponsored by Kohler. Sammi Bennett Student Entrepreneur Jordan Cox Student Entrepreneur University of North Carolina Amanda Mahaffey Environmental Writer, Communicator, and Organizer The Ecology Center Reyanne Mustafa Student Entrepreneur San Diego State University Caelan Wisont Student Entrepreneur University of Washington
11:00 to 12:30	Breakout Session Room 140FG Nurturing Healthy Masculinity: How Men Can be Better Forces for Good Track: Brand Influence & Engagement Brands Taking Stands Breakthrough Leadership Consumer Engagement Employee Engagement The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. Ilan Srulovicz CEO Egard Watch Company Phillip Clawson Managing Director CSR Lab Neill Duffy CEO Purpose + Sport Alexa Hassink Director of Communications Promundo - US John Izzo Co-Founder The Men's Initiative Tolu Lawrence Founder Tolu + Co.
11:00 to 12:30	Breakout Session Room 250BC Pooling World-Class Expertise, Innovation and Creative Partnerships to Solve a Range of Water Challenges Track: Operations & Supply Chain Breakthrough Leadership Collaboration Ingredients and Materials Plastics Regeneration Science Technology The Breakthrough Leadership topic is sponsored by Kohler. The Technology topic is sponsored by Iron Mountain. Eric Hoek Co-Founder & CEO Water Planet Greg McPartlin Co-Founder Parjana Jan Peelan Attaché for Infrastructure & Water Management Netherlands Embassy, Washington D.C. Julianna Smoot Board Member Obama Foundation Bryan Stubbs Executive Director Cleveland Water Alliance Matt Welch Director of Operations Circle of Blue
11:00 to 12:30	Breakout Session Room 260 (Portside Ballroom) Tackling Inequality and Sparking Opportunity by Helping Traditionally Underserved Communities Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Diversity, Equity and Inclusion Regeneration The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. Laura Fruitman Co-Founder & GM, The Right To Shower Unilever Talia Arbit Associate Director, Product Strategy & Marketing, Live Events Sustainable Brands Laura Grannemann VP of Strategic Investments Quicken Loans Heidi Magyar Director of Corporate Giving General Motors Andrea Wood Head of Social Impact Best Buy
11:00 to 12:30	Breakout Session Room 142C The Better Buying Lab and The Cool Food Pledge: Whetting Appetites while Making Menus more Climate-Friendly Track: Operations & Supply Chain Collaboration Employee Engagement Ingredients and Materials Science The Employee Engagement topic is sponsored by salesforce.org. Edwina Hughes Head of Engagement, Cool Food Pledge World Resources Institute Keith Soster Director of Student Engagement, Sustainability University of Michigan Rachel Sylvan Director, Sustainability and Corporate Responsibility Sodexo Daniel Vennard Director, Better Buying Lab World Resources Institute
11:00 to 12:30	Breakout Session Room 250A The Future of Mobility: Electrification, Access Over Ownership, and Other Trends Track: Product & Service Innovation Collaboration Science Technology The Technology topic is sponsored by Iron Mountain. Sam Arons Director of Sustainability Lyft Jon Coleman Director, City Solutions Ford Smart Mobility Ford Motor Company Gil Friend Founder & CEO Natural Logic Jennifer Garner Sustainability Communications Manager UPS Alex Mitchell SVP LACI Andrew Savage VP, Head of Sustainability & Founding Team Lime
12:30 to 13:30	Breaks/Meals Innovation Expo Lunch
12:30 to 13:30	Breaks/Meals Networking Break
13:30 to 14:30	Breakout Session Room 140D Aligning Your Social Impact with Your Corporate Strategy Track: Purpose Zach Austin Regional Vice President Lyft Erin Baudo Felter Executive Director of Okta for Good Okta Inc. Ran Tao Global Corporate Citizenship & Sustainability The Estée Lauder Companies Inc. Edward Wang Director of Corporate Philanthropy Tides
13:30 to 14:30	Breakout Session Room 140FG Building and Strengthening Meaningful Social Connections Through Targeted Brand Campaigns Track: Brand Influence & Engagement Consumer Engagement Science Storytelling The Storytelling topic is sponsored by National Geographic. Danamichele Brennen General Manager, ProGenealogists Ancestry.com Carol Cone CEO Carol Cone On Purpose Jeff King Sr. Director, Sustainability, CSR, and Social Innovation The Hershey Company
13:30 to 14:30	Breakout Session Room 250A Building Good Life Communities of Action Online by Utilizing New Digital Marketing and Storytelling Tools Track: Brand Influence & Engagement Collaboration Consumer Engagement Storytelling Technology The Storytelling topic is sponsored by National Geographic. The Technology topic is sponsored by Iron Mountain. Melissa Anderson President & Co-Founder Public Good Talia Arbit Associate Director, Product Strategy & Marketing, Live Events Sustainable Brands Marcelo Galdieri SVP, Brand and Franchise Management National Geographic Ani Okkasian Director of Special Projects GOOD Worldwide Inc & Upworthy Theresa Schieber Chief Services Officer Givewith Tracy Wyman Founder & CEO SheChange
13:30 to 14:30	Breakout Session Room 260 (Portside Ballroom) Engaging Consumers through Storytelling around Supply Chain Transparency Track: Brand Influence & Engagement Consumer Engagement Ingredients and Materials Storytelling The Storytelling topic is sponsored by National Geographic. Jeff Haack Vice President of Marketing prAna Brad Jeffrey CEO Causegear Mia Overall Principal Consultant Overall Strategies Ynzo van Zanten Choco Evangelist Tony’s Chocolonely Rahama Wright Founder & CEO Shea Yeleen
13:30 to 14:30	Breakout Session Room 250BC Grappling with the ‘War on Purpose’: An Exploration of Efforts to Undermine Brand Purpose Track: Purpose Brands Taking Stands Breakthrough Leadership Consumer Engagement The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands
13:30 to 14:30	Breakout Session Room 142C Leadership in Supplier Diversity and Inclusion Track: Operations & Supply Chain Collaboration Diversity, Equity and Inclusion The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. Angela Henderson Head of Supplier Diversity Development, Global Purchasing, Supply Chain Sustainability Ford Motor Company Annie Longsworth Executive Managing Director RFB|Siren Betty Manetta President and CEO Asociar Courtney Moore Director, Diversity and Inclusion Caesars Entertainment
13:30 to 14:30	Breakout Session Room 251A The Importance of Aligning Lobbying and Policy Positions with Sustainability Strategy Track: Governance Brands Taking Stands The Brands Taking Stands topic is sponsored by Tides. Sasha Calder Director of Sustainability Beautycounter Deborah Drew Associate, Business Center World Resources Institute Kristina Joss EXECUTIVE DIRECTOR Salterbaxter MSL Lisa Manley Senior Director, Sustainability Engagement & Partnerships Mars, Inc. Hugh Welsh General Counsel, Secretary & President DSM North America
14:30 to 15:00	Breaks/Meals Networking Break
15:00 to 15:05	Keynote Session Grand Riverview Ballroom Opening MC Remarks Jill Cress CMO National Geographic
15:05 to 15:55	Keynote Session Grand Riverview Ballroom Dancing with the Future: The Science and Art of Human Cooperation Breakthrough Leadership Collaboration Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Gloria Benedikt Project Leader Science and Art International Institute for Applied Systems Analysis Jessie Jeanne Stinnett Co-Artistic Director Boston Dance Theater Hannah Kickert Dancing with the Future Piotr Magnuszewski Program Leader Center for Systems Solutions Mimmo Miccolis Choreographer Washington Ballet Henoch Spinola Dancer Metropolitan Opera
15:55 to 16:00	Keynote Session Grand Riverview Ballroom Closing MC Remarks Jill Cress CMO National Geographic
16:00 to 18:00	Special Event Offsite Tour Inside An Urban Honeybee Hive at the Cobo Center