SB'19 Detroit Program - By Day

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Brand / Marketing

Monday, 3 June, 2019

10:30 to 12:30	Workshop Room 142AB Facing Your Own Unsustainable Lifestyle: How to Find Balance During a Planetary Emergency Track: Purpose Regeneration Jo Confino Executive Editor, Impact & Innovation HuffPost
10:30 to 12:30	Workshop Room 140FG New Models for Urban Sustainability and Collaboration: The Power of Uncommon Partners and Digital Storytelling Track: Purpose Breakthrough Leadership Collaboration Storytelling Technology The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. The Technology topic is sponsored by Iron Mountain. Andy Brownell VP Newsy Brand Studio Jeremy Faust Assistant Vice President and Environmental Sustainability Leader Fifth Third Bank Connie Lilley Director Detroit 2030 District Joey Maiocco Producer Newsy Brand Studio Marie Perriard Brand Strategy for Sustainable Leadership Sustainable Brands Tremaine Phillips Director Cincinnati 2030 District
10:30 to 12:30	Workshop Room 252AB Putting Mission, Purpose, Impact and Engagement into Practice through the Principle of Single Organizing Idea Track: Purpose Breakthrough Leadership The Breakthrough Leadership topic is sponsored by Kohler. Neil Gaught Author, "Core: How A Single Organizing Idea Can Change Business For Good" Neil Gaught & Associates
10:30 to 12:30	Workshop Room 260 (Portside Ballroom) Research Roundtable: New Studies on What Constitutes The Good Life in the Eyes of Consumers Track: Brand Influence & Engagement Consumer Engagement Consumer Insights The Consumer Insights topic is sponsored by Guardian News & Media. Whitney Dailey Vice President Porter Novelli/Cone Communications Randi Kronthal-Sacco Senior Scholar NYU Stern Center for Sustainable Business Suzanne Shelton President & CEO Shelton Group Marie Stafford European Director, the Innovation Group Wunderman Thompson Mike Mueller Director, Strategic Marketing WestRock Kristen Stevens Senior Marketing Manager, U.S. Marine Stewardship Council Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands
13:30 to 15:30	Workshop Room 252AB Purpose-Driven Innovation: How to Unlock Business and Societal Value Track: Purpose Consumer Engagement Employee Engagement Storytelling The Employee Engagement topic is sponsored by salesforce.org. The Storytelling topic is sponsored by National Geographic. Simon Mainwaring CEO & Founder WeFirst
13:30 to 15:30	Workshop Room 260 (Portside Ballroom) Results of the Pull Factor Project: A New Toolkit to Shape Culture and Behavior toward Sustainable Lifestyles Track: Brand Influence & Engagement Breakthrough Leadership Consumer Engagement Consumer Insights The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. Michael Abata Purpose-Driven Marketing Sr. Strategist, Brand Marketing Target Raphael Bemporad Co-Founder and Principal BBMG Tamay Kiper Associate Director, Member & Advisory Services Sustainable Brands Marion Klausmann Associate Brand Director, Global Sustainability Procter & Gamble Company Emanuele Madeddu Executive Vice President, Global Brand Strategy National Geographic
13:30 to 15:30	Workshop Room 250BC The Rise of Craft Brands: How to Build a Small-Batch Sustainable Giant Track: Brand Influence & Engagement Consumer Engagement Employee Engagement Storytelling The Employee Engagement topic is sponsored by salesforce.org. The Storytelling topic is sponsored by National Geographic. Janay Brower Founder Public Thread Steven Dyme Co-Founder & CEO Flowers for Dreams Nkolo Lebongo Business Development Manager and Sales Strategist Sustainable Brands David Myers Founder Mighty Good Coffee
13:30 to 15:30	Workshop Room 251A The SB Brand Transformation Roadmap: How to Take Your Sustainability Journey to the Next Level Track: Governance Breakthrough Leadership Circular Economy Collaboration Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. The Employee Engagement topic is sponsored by salesforce.org. Kevin Hagen Vice President, Environment, Social & Governance Strategy Iron Mountain Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands
16:10 to 16:25	Keynote Session Grand Riverview Ballroom Welcome to SB'19 Detroit! KoAnn Skrzyniarz CEO Sustainable Brands
16:25 to 16:35	Keynote Session Grand Riverview Ballroom MC Remarks Mark Lee Executive Director SustainAbility
16:35 to 16:50	Keynote Session Grand Riverview Ballroom Leadership and Activism in Times of Crisis: Lessons on Working with the Next Generation Breakthrough Leadership Collaboration Consumer Insights The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. "Little Miss Flint" Mari Copeny Activist & Philanthropist
17:53 to 18:08	Keynote Session Grand Riverview Ballroom Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability Consumer Engagement Storytelling The Storytelling topic is sponsored by National Geographic. Julie Channing VP of Marketing Allbirds

Tuesday, 4 June, 2019

10:13 to 10:28	Keynote Session Grand Riverview Ballroom Harnessing AI for the Greater Good: Female Intuition and the Lost Vector of Business Growth Breakthrough Leadership Diversity, Equity and Inclusion Science Technology The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Technology topic is sponsored by Iron Mountain. Heidi Dangelmaier Founder Girlapproved
11:00 to 12:30	Breakout Session Room 355 Building the Workforce of the Future in Light of Automation and Other Megatrends Track: Purpose Diversity, Equity and Inclusion Employee Engagement Technology The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Employee Engagement topic is sponsored by salesforce.org. The Technology topic is sponsored by Iron Mountain. Justine Burt Author The Great Pivot Ida Byrd-Hill President Uplift, Inc. Debi Geyer Corporate Responsibility Officer Stanley Black and Decker Brian Komar Vice President Global Impact Engagement salesforce.org Kellie Lauth CEO mindSpark Learning Zach Weismann Founder MAG Impact Collective Pamela Wilhelms Owner Wilhelms Consulting Group
11:00 to 12:30	Breakout Session Room 260 (Portside Ballroom) Driving Impact through Purpose: Creating Powerful Programs and Partnerships that Deliver for your Company and our Society, Sponsored Breakout hosted by Kellogg Company Track: Purpose Collaboration Consumer Engagement Melissa Cash Head of Global Plant Based & Natural Brands Kellogg Company Mei Cobb Director for Volunteer & Employee Engagement United Way Worldwide Dayna Gross Senior Corporate Engagement Advisor The Nature Conservancy Sarah LaRocca Client Partnerships Amazon Advertising Alison Rabschnuk Director of Corporate Engagement The Good Food Institute Ben Schorr Senior Manager, Philanthropy & Social Impact Kellogg Company Amy Senter Chief Sustainability Officer Kellogg Company Stephanie Slingerland Director of Philanthropy and Social Impact Kellogg Company Rick Wion Senior Director of Consumer Engagement Kellogg Company
11:00 to 12:30	Breakout Session Room 141 Inspiring Consumer Desire and Demand for a Circular Economy Track: Brand Influence & Engagement Breakthrough Leadership Circular Economy Collaboration Consumer Engagement Technology Zero Waste The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. The Technology topic is sponsored by Iron Mountain. The Zero Waste topic is sponsored by Resource Recycling Systems. Lisa Boyd Senior Director, Corporate Responsibility Target Briana Quindazzi Head of Strategy BBMG Shalima Bhalla Pre -Sales Consultant Cisco Carmen Gama Renew Designer EILEEN FISHER
11:00 to 12:30	Breakout Session Room 142C The Change Generation: Understanding How to Approach, Engage and Collaborate with Gen Z and Millennials Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Consumer Insights Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. The Employee Engagement topic is sponsored by salesforce.org. Meredith Ferguson Managing Director DoSomething Strategic Allison Alt Executive Director Social Impact 360 Kehkashan Basu Founder & President Green Hope Foundation Katherine Jeffrey Chief Marketing Officer and Co-Founder Causegear Jane Spencer Deputy Editor and Head of Strategy, North America Guardian News & Media Etienne White Founder & CEO Possible
14:00 to 15:00	Workshop Room 142C The SB Brand Transformation Roadmap: How to Take Your Sustainability Journey to the Next Level Track: Governance Breakthrough Leadership Circular Economy Collaboration Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. The Employee Engagement topic is sponsored by salesforce.org. Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands
15:30 to 16:30	Breakout Session Room 140FG America’s Got Hidden Talent: Bringing Purpose to Your Workforce Strategy Track: Governance Breakthrough Leadership Diversity, Equity and Inclusion Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Employee Engagement topic is sponsored by salesforce.org. Kimberly Shin Associate Director, Talent Rewire FSG Allie Barwise Manager, Gap Foundation The Gap, Inc. Carly Huey HR Manager for Retail and Corporate Employees Patagonia Genevieve Martin Executive Director Dave’s Killer Bread
15:30 to 16:30	Breakout Session Room 140D Harnessing AI for the Greater Good: Female Intuition and the Lost Vector of Business Growth Track: Product & Service Innovation Breakthrough Leadership Collaboration Diversity, Equity and Inclusion Technology The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Technology topic is sponsored by Iron Mountain. Heidi Dangelmaier Founder Girlapproved
15:30 to 16:30	Breakout Session Room 251BC Integration and Harmonization of Purpose Journeys after Mergers and Acquisitions Track: Purpose Breakthrough Leadership Collaboration Consumer Engagement Employee Engagement Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. The Storytelling topic is sponsored by National Geographic. Emily Allbritten Strategic Initiatives, Athleta The Gap, Inc. Anne Laraway CEO Happy Family Organics Annie Longsworth Executive Managing Director RFB\|Siren Monique Oxender Chief Sustainability Officer Keurig Dr Pepper
15:30 to 16:30	Breakout Session Room 260 (Portside Ballroom) Lessons from Brands Taking a Stand: Setting an Authentic Tone, Navigating Backlash, Picking Channels and More Track: Brand Influence & Engagement Brands Taking Stands Breakthrough Leadership Consumer Engagement The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. Sasha Calder Director of Sustainability Beautycounter Carol Cone CEO Carol Cone On Purpose Elizabeth Douglass SVP, Client Consulting Nielsen Consumer Neuroscience
15:30 to 16:30	Breakout Session Room 141 Making Sustainability Attractive through Influencers and Ambassadors of Sustainable Lifestyles Track: Brand Influence & Engagement Consumer Engagement Storytelling The Storytelling topic is sponsored by National Geographic. Paula Alexander Director, Sustainable Business Burt's Bees Christopher McLaren CMO Forest Stewardship Council Kendra Peavy VP of Global Communications S'well Jane Spencer Deputy Editor and Head of Strategy, North America Guardian News & Media Lee Ann Townes Senior Vice President, Social Purpose + Sustainability MSL
15:30 to 16:30	Breakout Session Room 252AB New Research Insights and Case Studies on the ROI and Other Benefits of Leading with Purpose Track: Purpose Breakthrough Leadership Consumer Insights Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. The Employee Engagement topic is sponsored by salesforce.org. Lewis Goldstein Executive Vice President of Marketing Organic Valley Lisa Boyd Senior Manager of Social Impact Lyft Alison DaSilva EVP Porter Novelli/Cone Communications Kevin Thompson General Manager GOOD Worldwide Inc & Upworthy
17:05 to 17:55	Keynote Session Grand Riverview Ballroom Avoiding Unintended Consequences of Scaling AI, Automation and Gene Editing in Business Breakthrough Leadership Science Technology The Breakthrough Leadership topic is sponsored by Kohler. The Technology topic is sponsored by Iron Mountain. Curtis Brainard Managing Editor Scientific American Lina Constantinovici Founder Innovation 4.4 John Frey Senior Technologist, IT Efficiency and Sustainability Hewlett Packard Enterprise Roy Singh Partner Bain & Company Mitchell Toomey Director of Sustainability BASF
18:00 to 19:00	Special Event Innovation Expo SB Brand Transformation Roadmap Office Hours Breakthrough Leadership Circular Economy Collaboration Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. The Employee Engagement topic is sponsored by salesforce.org. Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands

Wednesday, 5 June, 2019

10:10 to 10:50	Keynote Session Grand Riverview Ballroom Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative Breakthrough Leadership Collaboration Consumer Engagement Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Raphael Bemporad Co-Founder and Principal BBMG Yumi Clevenger-Lee Chief Marketing Officer Nestlé Waters North America Emanuele Madeddu Executive Vice President, Global Brand Strategy National Geographic Marc Pritchard Chief Brand Officer Procter & Gamble Company KoAnn Skrzyniarz CEO Sustainable Brands
10:50 to 11:05	Keynote Session Grand Riverview Ballroom The Hero Trap: How Great Brands Win by Putting People in Charge of Their Own Meaning and Happiness Breakthrough Leadership Collaboration Consumer Engagement Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Thomas Kolster Author & Marketing Activist Goodvertising
11:10 to 11:25	Keynote Session Grand Riverview Ballroom Innovating Together: Embedding Personal Wellbeing, Ecosystem Health and Strong Community Values in All Aspects of Product Development Breakthrough Leadership Circular Economy Collaboration Ingredients and Materials Packaging Regeneration Science The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. Shane Wolf Founder, SEED PHYTONUTRIENTS L'Oréal USA
11:50 to 12:05	Keynote Session Grand Riverview Ballroom When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution Breakthrough Leadership Collaboration Consumer Engagement Ingredients and Materials Packaging Plastics Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Dune Ives Executive Director Lonely Whale
13:00 to 15:00	Breakout Session Room 250A Putting the Pull Factor Tools into Practice: Shifting Behavior Around Recycling Track: Brand Influence & Engagement Brands Taking Stands Breakthrough Leadership Consumer Engagement Consumer Insights The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. The Consumer Insights topic is sponsored by Guardian News & Media. Pia Baker Group Marketing Manager Nestlé USA Raphael Bemporad Co-Founder and Principal BBMG Tamay Kiper Associate Director, Member & Advisory Services Sustainable Brands Maddy Kulkarni Global Marketing, Sustainability and Portfolio Transformation, Sr. Manager PepsiCo Nicole Pontes Senior Strategist BBMG
14:00 to 15:00	Workshop Room 142C The SB Brand Transformation Roadmap: How to Take Your Sustainability Journey to the Next Level Track: Governance Breakthrough Leadership Circular Economy Collaboration Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. The Employee Engagement topic is sponsored by salesforce.org. Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands
15:30 to 16:30	Breakout Session Room 140FG Driving Behavior Change and Cultural Shift by Immersing Consumers with Interactive Content, VR, AR and Art Track: Brand Influence & Engagement Consumer Engagement Consumer Insights Technology The Consumer Insights topic is sponsored by Guardian News & Media. The Technology topic is sponsored by Iron Mountain. Gloria Benedikt Project Leader Science and Art International Institute for Applied Systems Analysis Jo Confino Executive Editor, Impact & Innovation HuffPost Asher Jay National Geographic Explorer National Geographic Dan Ratner CEO & Co-Founder Public Good Pamela Wilhelms Owner Wilhelms Consulting Group
15:30 to 16:30	Breakout Session Room 252AB Managing Detroit’s 'New' Brand, while Respecting Its People and History Track: Purpose Breakthrough Leadership Collaboration Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Abir Ali Director of Design & Culture the Platform Kerry Duggan Partner, Sustainability RIDGE-LANE Limited Partners Aaron Foley Chief Storyteller City of Detroit Natasha T. Miller Founder The Artists Inn
15:30 to 16:30	Breakout Session Room 250A The Future of Packaging: An Inside Look at the Loop Reusable Packaging Scheme Track: Product & Service Innovation Breakthrough Leadership Circular Economy Collaboration Consumer Engagement Packaging Plastics Zero Waste The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. The Zero Waste topic is sponsored by Resource Recycling Systems. Alicia Enciso Chief Marketing Officer Nestlé USA Brooke Gast Business Development Sustainable Brands Virginie Helias Vice President and P&G Chief Sustainability Officer Procter & Gamble Company Simon Lowden President, Global Snacks Group PepsiCo Anthony Rossi VP, Global Business Development TerraCycle, Inc.
15:30 to 16:30	Breakout Session Room 250BC When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Ingredients and Materials Packaging Plastics Storytelling Zero Waste The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. The Zero Waste topic is sponsored by Resource Recycling Systems. Ned Duggan SVP BACARDÍ Rum Kelsey Issel Artistic Director The Midway Creative Complex Dune Ives Executive Director Lonely Whale Kirk Myers Director of Sustainability Alaska Airlines Jane Prior EVP Global Brand Strategy and Development Vita Coco
17:10 to 17:25	Keynote Session Grand Riverview Ballroom Advancing Systemic Social Change: Taking Bold Action through the Power of Brand Influence Breakthrough Leadership Consumer Engagement Diversity, Equity and Inclusion Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Employee Engagement topic is sponsored by salesforce.org. Matthew McCarthy CEO Ben & Jerry's
17:30 to 17:50	Keynote Session Grand Riverview Ballroom Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship Breakthrough Leadership Collaboration Diversity, Equity and Inclusion Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Employee Engagement topic is sponsored by salesforce.org. Khalilah Olokunola VP of Human Resources TRU Colors Brewing Press Brewery Operations TRU Colors Brewing George Taylor Chairman TRU Colors Brewing
18:00 to 19:00	Special Event Innovation Expo SB Brand Transformation Roadmap Office Hours Breakthrough Leadership Circular Economy Collaboration Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Circular Economy topic is sponsored by ASU Rob & Melani Walton Sustainability Solutions Service. The Employee Engagement topic is sponsored by salesforce.org. Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands

Thursday, 6 June, 2019

9:15 to 9:30	Keynote Session Grand Riverview Ballroom Putting Humanity Back into Marketing: How Danone Is Changing the Story Breakthrough Leadership Collaboration Employee Engagement Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. The Storytelling topic is sponsored by National Geographic. Valérie Hernando-Presse CMO Danone
9:40 to 9:55	Keynote Session Grand Riverview Ballroom Storytelling Lessons from Nature: What Ants Can Teach Us about Culture and Communication Collaboration Storytelling The Storytelling topic is sponsored by National Geographic. Catherine Chalmers Artist
9:57 to 10:12	Keynote Session Grand Riverview Ballroom Creation Care: Lessons on Faith, Environmentalism and Reaching across the Aisle Breakthrough Leadership Collaboration Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Dr. Matthew Sleeth Founder and Author, Reforesting Faith Blessed Earth
10:13 to 10:28	Keynote Session Grand Riverview Ballroom Sports as a Platform for Raising Young People to be the Sustainability Leaders of Tomorrow Breakthrough Leadership Storytelling The Breakthrough Leadership topic is sponsored by Kohler. The Storytelling topic is sponsored by National Geographic. Ovie Mughelli President & Founder Ovie Mughelli Foundation
11:00 to 12:30	Breakout Session Room 251A Advancing on the Brand Transformation Journey by Building Capacity and Maturity across the Organization Track: Governance Breakthrough Leadership Collaboration Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. Paula Alexander Director, Sustainable Business Burt's Bees Eunice Heath Global Director, Environment Health Safety and Sustainability Dow Rachel Kaufman Worldwide Director, Sustainability Engagement Johnson & Johnson Virginie Helias Vice President and P&G Chief Sustainability Officer Procter & Gamble Company Etienne White Founder & CEO Possible
11:00 to 12:30	Breakout Session Room 142AB Cultivating the Business Leadership Required for a More Sustainable, Inclusive and Equitable Economy Track: Purpose Breakthrough Leadership Collaboration Diversity, Equity and Inclusion Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. The Employee Engagement topic is sponsored by salesforce.org. Wendy Bagnasco Sustainability & Responsible Business Manager Caesars Entertainment John Lanier Author Mid-Course Correction Revisited Eric Martin Managing Director and Senior Leadership Advisor Adaptive Change Advisors David Rice Chairman Organization of Black Designers Marina L. Shoemaker Director, Global Diversity and Inclusion Strategies General Motors
11:00 to 12:30	Breakout Session Room 140E Democracy Is Good for Business: The Business Case for Political Reform Track: Governance Brands Taking Stands Breakthrough Leadership Collaboration The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. Darren Beck Vice President, Corporate Member Network Sustainable Brands Sarah Bonk Founder Business for America Jena Griswold Colorado Secretary of State Mark Stevens District Environmental Coordinator Patagonia
11:00 to 12:30	Breakout Session Room 251BC How to Engage People on Your Sustainability Adventure: Facilitating Understanding, Getting Buy-In and Empowering Smarter Choices Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Employee Engagement The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. Robin Connell Sr. Manager, Corporate Communications and Sustainability Del Monte Foods, Inc. Amanda Martin Head of Sustainability Communications Quantis International Katrina Shum Sustainability Officer, North America LUSH Fresh Handmade Cosmetics Annabelle Stamm Senior Sustainability Consultant Quantis International
11:00 to 12:30	Breakout Session Room 252AB Nurturing Environmental and Social Entrepreneurship through Purpose-Driven Mentorship Track: Product & Service Innovation Breakthrough Leadership Collaboration The Breakthrough Leadership topic is sponsored by Kohler. Sammi Bennett Student Entrepreneur Jordan Cox Student Entrepreneur University of North Carolina Amanda Mahaffey Environmental Writer, Communicator, and Organizer The Ecology Center Reyanne Mustafa Student Entrepreneur San Diego State University Caelan Wisont Student Entrepreneur University of Washington
11:00 to 12:30	Breakout Session Room 140FG Nurturing Healthy Masculinity: How Men Can be Better Forces for Good Track: Brand Influence & Engagement Brands Taking Stands Breakthrough Leadership Consumer Engagement Employee Engagement The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. The Employee Engagement topic is sponsored by salesforce.org. Ilan Srulovicz CEO Egard Watch Company Phillip Clawson Managing Director CSR Lab Neill Duffy CEO Purpose + Sport Alexa Hassink Director of Communications Promundo - US John Izzo Co-Founder The Men's Initiative Tolu Lawrence Founder Tolu + Co.
11:00 to 12:30	Breakout Session Room 260 (Portside Ballroom) Tackling Inequality and Sparking Opportunity by Helping Traditionally Underserved Communities Track: Brand Influence & Engagement Breakthrough Leadership Collaboration Consumer Engagement Diversity, Equity and Inclusion Regeneration The Breakthrough Leadership topic is sponsored by Kohler. The Diversity, Equity & Inclusion topic is sponsored by Caesars Entertainment. Laura Fruitman Co-Founder & GM, The Right To Shower Unilever Talia Arbit Associate Director, Product Strategy & Marketing, Live Events Sustainable Brands Laura Grannemann VP of Strategic Investments Quicken Loans Heidi Magyar Director of Corporate Giving General Motors Andrea Wood Head of Social Impact Best Buy
13:30 to 14:30	Breakout Session Room 140FG Building and Strengthening Meaningful Social Connections Through Targeted Brand Campaigns Track: Brand Influence & Engagement Consumer Engagement Science Storytelling The Storytelling topic is sponsored by National Geographic. Danamichele Brennen General Manager, ProGenealogists Ancestry.com Carol Cone CEO Carol Cone On Purpose Jeff King Sr. Director, Sustainability, CSR, and Social Innovation The Hershey Company
13:30 to 14:30	Breakout Session Room 250A Building Good Life Communities of Action Online by Utilizing New Digital Marketing and Storytelling Tools Track: Brand Influence & Engagement Collaboration Consumer Engagement Storytelling Technology The Storytelling topic is sponsored by National Geographic. The Technology topic is sponsored by Iron Mountain. Melissa Anderson President & Co-Founder Public Good Talia Arbit Associate Director, Product Strategy & Marketing, Live Events Sustainable Brands Marcelo Galdieri SVP, Brand and Franchise Management National Geographic Ani Okkasian Director of Special Projects GOOD Worldwide Inc & Upworthy Theresa Schieber Chief Services Officer Givewith Tracy Wyman Founder & CEO SheChange
13:30 to 14:30	Breakout Session Room 260 (Portside Ballroom) Engaging Consumers through Storytelling around Supply Chain Transparency Track: Brand Influence & Engagement Consumer Engagement Ingredients and Materials Storytelling The Storytelling topic is sponsored by National Geographic. Jeff Haack Vice President of Marketing prAna Brad Jeffrey CEO Causegear Mia Overall Principal Consultant Overall Strategies Ynzo van Zanten Choco Evangelist Tony’s Chocolonely Rahama Wright Founder & CEO Shea Yeleen
13:30 to 14:30	Breakout Session Room 250BC Grappling with the ‘War on Purpose’: An Exploration of Efforts to Undermine Brand Purpose Track: Purpose Brands Taking Stands Breakthrough Leadership Consumer Engagement The Brands Taking Stands topic is sponsored by Tides. The Breakthrough Leadership topic is sponsored by Kohler. Dimitar Vlahov Director, Knowledge & Insights Sustainable Brands
13:30 to 14:30	Breakout Session Room 251A The Importance of Aligning Lobbying and Policy Positions with Sustainability Strategy Track: Governance Brands Taking Stands The Brands Taking Stands topic is sponsored by Tides. Sasha Calder Director of Sustainability Beautycounter Deborah Drew Associate, Business Center World Resources Institute Kristina Joss EXECUTIVE DIRECTOR Salterbaxter MSL Lisa Manley Senior Director, Sustainability Engagement & Partnerships Mars, Inc. Hugh Welsh General Counsel, Secretary & President DSM North America