VP of Corporate Communications
A passionate strategic communications specialist, Kendra Peavy boasts nearly two decades of integrated marketing experience with emphasis in public relations, content development and team building.
Kendra is the Vice President of Corporate Communications at S’well, overseeing global communications strategy and execution. As part of the senior leadership team, she guides external positioning, brand visibility, content creation and CSR programming. She also supports internal communications, working across departments to inform, engage and inspire team members. Kendra approaches every facet of her role through the lens of building business and culture.
Prior to S’well, Kendra was General Manager, Director of Development at Digennaro Communications (DGC), a business-to-business communications agency. She helped manage agency operations, new business development and national/international client programs for brands such as McDonald’s, GroupM, Engine and numerous marketing services companies. During her tenure, Kendra helped grow the agency 500% and launched the company’s social media and employee training programs. She played an integral role in developing agency best practices in account management, thought leadership and team empowerment.
Kendra began her communications career in California. She was a Creative/Account Supervisor with Southern California‐based Integrated MarketingWorks, where she developed and implemented award-winning programs for such clients as the California Avocado Commission, DENSO Sales California, Sunkist, Dole, Roche and other brands in retail, travel and life services. In addition, she held roles in production, account management and copywriting. Kendra’s first communications role was on the corporate side, producing trade and consumer motorcycle shows for Advanstar Communications.
Kendra earned a BA in Communication with a minor in Psychology from the University of California, San Diego, and an MFA in Creative Writing at Chapman University in Orange, California. She also holds a graduate certification in Executive Coaching from the University of Texas, Dallas.