KoAnn Skrzyniarz Koann is the Founder and CEO of Sustainable Life Media and Sustainable Brands whose involvement with the intersection of environmental and human issues in business dates back to the mid-1980’s when she launched international conferences on improving log utilization, reducing Waste Paper, and eliminating ozone-layer destroying chemicals (CFCs). Throughout her career, she has been engaged in testing the connection between purpose driven leadership and competitive bottom line performance.