Claudia Pires


Founder at so+ma, a loyalty program that delivers an entrepreneur environment in urban communities, transforming household waste in points that can be changed for food. Graduated Advertising at ESPM and Social Science at USP, post graduated in Marketing at UC Berkeley/USA, in MBA in Business (Insper), and in Sustainability Management (FGV). 20-year career in multinational companies as PepsiCo, BASF, Quaker.

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