Sofus Midtgaard Sofus Midtgaard is Founder & Managing Partner at Leaderlab and Nordic Lead at LAUNCH – a global partnership to accelerate collective action and sustainable innovation. Sofus is heading a LAUNCH program involving IKEA, Nike, Novozymes, Kvadrat, USAID and Nordic Governments to shape a Better World of Materials and accelerate the transition to a Circular Economy. Sofus has worked with leadership, strategy, innovation and sustainability the last 10 years for governments, innovators and global companies like IKEA, Nike, NASA, Maersk and LEGO.