Today, sparking and fueling a movement is becoming an increasingly popular and effective way for a brand to build loyalty—providing an opportunity to connect with customers over much more than their product. Movements motivate and bond supporters to something bigger than business goals. In this movement-making workshop, design firm Context Partners will share three key elements of movements, six roles required for success, and the trinity of rewards that motivate and sustain customer engagement. Attendees will identify their own movement-maker role and learn how it can be applied to their brand or marketing strategy. In addition, speakers will explore why movements are more effective than temporary brand campaigns and how exactly movements add new authentic meaning to a community.
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