Personalize Your Experience

What You Will Learn:

• How to avoid brand mistakes by adhering to modern subcultures, desires and trends.
• The opporunity for brands to unite stakeholders in the midst of social tension.
• Why embracing diversity and inclusion is a key opportunity for a thriving business.
• How to gain trust, business and brand loyalty by serving your local community.
• How embedding “good” into your brand strategy can lead to record profits.

Who Comes to SB Conferences:

• 3M | Global Market Development Manager
• Carlson Rezidor Hotel Group | Global Branding Director
• Clif Bar & Company | Community Programs Manager | Senior Brand Partner
• Johnson & Johnson | Sr Brand Manager
• Kellogg Company | Sr. Brand Manager, MorningStar Farms
• REI | VP Brand Stewardship & Impact
• Subaru of America | Market Development Specialist
• Unilever | Global, Brand Director

Pamela Van Orden
Director, Corporate Brand and Reputation Group
Intel

Daniel Lubetzky
CEO
KIND Healthy Snacks

Jennifer Lindenauer
Vice President, Marketing
Upworthy

Hamdi Ulukaya
CEO
Chobani

Sarah Chandler
Director of Operations and Environmental Initiatives
Apple

Rachel Konrad
Director of Marketing
Impossible Foods

Connect with Attending Service Providers, Including:

What You Will Learn:

• Why it’s more important than ever for business to build bridges between people.
• How to build a movement that transcends one-off marketing campaigns.
• How to engage consumers in fundamentally new ways through technology.
• The power of brands to transform consumption norms through effective communications strategy.
• How to lead by example, defy cynics and inspire active collaborators.

Who Comes to SB Conferences:

• Danone | Senior Director of Public Relations
• JetBlue | Vice President, Communications
• Kellogg Company | Director, Sustainability Marketing and Customers
• Kiehl’s Since 1851 | Global Marketing Director
• Kohler Co. | Corporate PR Manager
• LG Electronics | Vice President Public Affairs & Communications
• Procter & Gamble | Senior Communications Manager
• UPS | Manager, Sustainability Communications

Ricardo Caceres
Global Marketing Director Sustainability
The Coca-Cola Company

Atlanta McIlwraith
Senior Manager of Community Engagement
Timberland

Alex Thompson
VP Brand Stewardship & Impact
REI

Nour Tayara
Assistant Vice President of Marketing
L’Oréal

Henk Campher
VP, Marketing
Salesforce.org

Jonathan Atwood
VP, Sustainable Business & Communications
Unilever

Connect with Attending Service Providers, Including:

What You Will Learn:

• The opportunities presented when designing for inclusiveness.
• How circularity is leading the way, and how to join the movement.
• Replicable examples of businesses that are designing a more diverse, inclusive and prosperous local economy.
• How to implement biomimicry principles into your core design concepts.
• How the apparel industry is reinventing itself, and why this is relevant to many other industries.

Who Comes to SB Conferences:

• Amazon.com | Senior Manager, Packaging, Customer Packaging Experience
• Apple | Director, Operations and Environmental Initiatives
• Cradle to Cradle Products Innovation Institute | VP, Built Environment
• EILEEN FISHER | Chief Marketing Officer
• Fitbit | Director, Packaging
• Hewlett Packard Enterprise | Sustainable Innovation Technologist
• The Dow Chemical Company | Creative Director

Whitney Mayer
Manager, Social Innovation
The Hershey Company

Paul Dillinger
VP, Head of Global Product Innovation
Levi Strauss & Co.

William McDonough
Founding Principal
William McDonough + Partners Architects

Matt Holton
Lead Manager, Social Innovation
PayPal

Emily McGarvey
Director of Sustainability
Target

Victor Pineda
President and Founder
World Enabled

Connect with Attending Service Providers, Including:

What You Will Learn:

• Lessons from the most ambitious practices in supplier engagement for sustainability.
• The importance of partnering with EPA to improve your supply chain.
• The opportunities and risks involved in relocalizing manufacturing back to the United States.
• How new transparency tools are changing our understanding of global supply chains.
• What the supply chain of one of the most innovative company in the world looks like.

Who Comes to SB Conferences:

• CDP | Senior Manager, Supply Chain
• Cisco Systems, Inc. | Supply Chain Sustainability Manager
• Costco Wholesale | Corporate Sustainability Manager
• DICK’S Sporting Goods | Supply Chain Analyst
• Ford Motor Company | Supply Chain Sustainability Manager
• NSF International | Business Unit Manager – Supply Chain Food Safety Certification
• Walgreens | Sr. Manager, Product Sustainability

George Hodge
Senior Manager, Supply Chain
CDP

Ed Rogers
Global Director of Sustainability
UPS

Kara Hegg
Transportation Carrier Manager
Whirlpool Corporation

James Rogers
Senior Sustainability Manager
The North Face

Cheryl Bynum
Center Director, SmartWay & Supply Chain Program Center
Environmental Protection Agency

Christian Dannecker
Director of Sustainable Supply Chains and Land Use
South Pole Group

Connect with Attending Service Providers, Including:

What You Will Learn:

• How and why it’s important to hire and engaging people with a encumbered past.
• Critical new tools for developing and analyzing the workforce of the future.
• How to keep up with a changing workforce by providing relevant, up-to-date training and education.
• How 100+ year old brands can stay modern, relevant and visible through continuous reinvention.
• Tools on how to boost employee morale, strengthen brand purpose and create shared value.

Who Comes to SB Conferences:

• American Family Insurance | Business & Workplace Services Vice President
• Duke University | Fuqua School of Business, Sector Director, Social Impact and Sustainability Careers
• Hertz Corporation | Corporate Responsibility and Diversity & Inclusion Analyst
• Procter & Gamble | Associate Director Human Resources, NA Fabric Care and Global Sustainability Organizations
• The Walt Disney Company | Manager, International Labor Standards

Kimberly Kleiman-Lee
Lead, Senior Executive Leadership Development
General Electric

Michael Arena
Chief Talent Officer
General Motors

Leith Sharp
Director of Executive Education for Sustainability
Harvard University

Lisa Hogen
Chief Development Officer
Kiva

Bea Boccalandro
President
VeraWorks

Justine Burt
Founder and CEO
Appraccel

Connect with Attending Service Providers, Including: