WHY ATTEND

For the first time in Australia at SB’16 Sydney, over 200 thought leaders, brand innovators, designers, and global business leaders will gather to explore various topics and issues pertinent to sustainability. Whether through plenaries, workshops, the Activation Hub, or networking events, this conference has been designed to benefit everyone from NGOs and small business owners, to CEOs and global brand leaders. Don’t miss out on the opportunity to join them in discovering How to tap emerging innovations to successfully scale sustainability Now.

Bring Your Team! Many organizations, including Marks & Spencer, Avery Dennison, Unilever, and L’Oréal recognize that successfully embedding sustainability initiatives into a company involves the concerted efforts of multiple teams. These brands often incorporate multiple representatives from a variety of departments at other global SB events.

My role is in….

 

What You Will Learn:

  • How global trends and new influences are deepening our understanding of necessary action and helping shift the conversation
  • How to bridge existing gaps between sustainability teams and marketing teams
  • How HR departments, sustainability/CSR departments and company leaders can work together to survive a seismic shift in employee expectations around embedding values and purpose in all jobs
  • How to structure, launch and drive next-generation partnerships and other initiatives that help transform brands and the broader societal contexts in which they operate
  • How sustainability-inspired conversations are playing out across boardrooms in the Global C-Suite, and what sustainability/CSR teams can do to advance organizations toward effective outcomes

What You Will Learn:

  • How to become part of the next generation of winning brands by responding to Millennial and Gen Z values in a number of brand dimensions
  • How to create the conditions necessary for effective sustainability-driven leadership and strategy throughout an organization
  • How leading brands are redefining brand purpose and migrating product portfolios into more sustainable lines of business
  • How to make the case for social enterprise, circular economy and net positive innovation principles, and how to pitch them to top management as part of strategic business planning
  • How to better understand and influence societal demand and behavior in favor of more sustainable consumption norms

What You Will Learn:

  • How to leverage new marketing and behavior change tools in employing customers’ deepest motivations to unlocking lifestyle changes
  • How to create new sustainability narratives that speak to mainstream consumers and convert them to supporters, or even brand activists
  • How to shape custom content, and how to design the viewer’s journey so that shared value, scalable impact and brand reputation all move in the right direction at the same time
  • How to drive tangible results from aligning brand values and communications with key developments in national and international public policy
  • How to place effective on-packaging and in-store messages to help shift purchasing decisions

What You Will Learn:

  • How to approach next-level innovation in material sourcing and product development
  • How new waves of disruptive entrepreneurs are creating multi-layer, multi-purpose models, and what lessons from their success established brands can adopt quickly
  • How to modify business models and recruit partners in a systemic transition toward a circular economy
  • How corporate intrapreneurs can succeed in getting executive buy-in and support for innovative, skunkworks projects
  • How to tackle systemic problems and shift entire product categories through multi-layer business model innovation

What You Will Learn:

  • This is new to me and I am looking for solutions that prevent supply chain disruptions and guide me to new partnerships and possibilities for efficiency and increased value.

What You Will Learn:

  • I would like to see sustainability-driven behaviour at the heart of all organisational decisions and what to attract the best new talent and encourage pro-active management to drive change from within.

JOIN THEM NOW

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