Media Pack

Welcome to Sustainable Brands 2016 Sydney

Online Media Pack

Notes to editors

  • All speakers are available for interviews prior to, during and after SB16 Sydney
  • All other speakers are available for interviews on request
  • Media passes are available – please visit the SB16 Sydney registration desk (Level 3) on arrival at the Softiel
  • Media partnerships are available for SB17 Sydney – please email for details
  • More information about the conference including the full program is available via

Media contacts
Ummehani (Ummi) Tambawala, Project Coordinator, MCI Australia
02 9213 4075 | 0434 870 481 |


SB16 Syd - View Program

SB16 Download


About SB16 Sydney
2016 marks the first year the SB community will gather in Australia! We’ll be building on the HOW NOW theme to prompt leaders to actively apply the know HOW to shift business towards a more flourishing future NOW. Join us as and fully immerse yourself along with over 200 other distinguished leaders for a two jam-packed days of conversation and collaboration at the Sofitel Sydney Wentworth, 27-29 June 2016.

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more — all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

Who attends?
Over 2,200 global and national companies, as well as government officials and NGOs have participated in SB-produced events since 2004. Companies such as: AT&T, BASF, Ben & Jerry’s, Bumblebee, Burt’s Bees, Clorox, Coca Cola, Dell, Disney, Frito Lay, Ford, General Electric, Harrah’s, HP, HSBC, Interface, Johnson & Johnson, Mattel, Office Depot, Pfizer, Marks and Spencer, Molson Coors, P&G, SAP, Starbucks, Starwood Hotels, Target, Toyota, Unilever, Williams-Sonoma, Yahoo! and many more.

About MCI Australia
MCI Australia (
MCI is the world’s largest provider of strategic engagement and activation solutions and has been a key driver of innovation in the meetings, events, association and congress industries since 1987. Through creative live experiences and digitization, globalization, brand enhancement and content strategies, MCI helps multinational companies and international associations enhance organizational performance, grow globally, energize communities and drive business results.

About the Banksia Foundation
The Foundation ( is not-for-profit organisation dedicated to working with industry and community to focus attention on the recognition of excellence in sustainability. For over 25 years the Banksia Sustainability Awards program have rewarded Australian individuals, communities, businesses and government for their innovation, achievement and commitment to sustainability. The 2015 Banksia Sustainability Awards comprised of 13 category Awards and 4 specialist Awards, including the Richard Pratt and Visy CEO Awards.

About SBA
Established in Australia in 1991, SBA ( the longest operating Australian Business NGO galvanizing Australian business to be world leaders in sustainable development, not just by embracing its values and the triple bottom line approach that it drives within AND across a company, but by also realizing its commercial value for shareholders, investors and consumers through the products, technologies and services that it brings to the national and global marketplace. SBA’s members include leading Australian businesses and enterprises, from all sectors, who share a commitment to economic, environmental and social development. SBA represents around 50 member companies, public sector enterprises and institutions, BINGOs and community organisations, which in turn represent 100,000+ Australian employees.


SB16 Sydney Downloads

> Key Messages for Media


Brand longevity dependant on transformation towards sustainability
Tuesday 31 May 2016

The environmental and social impact of brands are being increasingly scrutinized by stakeholders, employees and most importantly consumers, and the demand for new products, services and business models that deliver both purpose and profit, is soaring.

The world has changed and transparency is paramount. Innovative brand leaders with their focus on positive, sustainable outcomes will thrive, whilst those who fail to deliver will dive.

Read the full announcement here: SB16 Sydney MR1 – Brand longevity dependant on sustainable transformation_FINAL


Millennials and the circular economy
Discussing the benefits of sustainable production for brands at SB16 Sydney
Wednesday 8 June 2016

By 2025, 75% of the global workforce will be millennials . Born between 1982 and 2000, this diverse group has been labelled entitled, self-indulgent and selfie-obsessed, but the data shows they are significantly more engaged with sustainability and social justice than previous generations. Seeing beyond financial reward and status, millennials are looking for purpose, sustainability and social impact when it comes to the brands they buy and the brands they work for.

With millennials embracing the decoupling of growth from natural resource consumption, known as the Circular Economy, Accenture recently revealed that it will be an industry worth $4.5 trillion in the next 15 years . And digital is powering the circular revolution just as the steam engine powered the industrial revolution.

Read the full announcement here: SB16 Sydney MR2 – Millennials and the circular economy_FINAL


Positioning brands for meaning and purpose
Thursday 23 June 2016

A Buddhist monk, an international branding legend and a rebellious Australian social commentator have been announced to speak at Sustainable Brands Sydney conference, 27 – 29 June 2016. Over three carefully designed days, experts and influencers will teach brands how to embed purpose-driven environmental and social innovations into their businesses, so that sustainability becomes a core driver of business and brand value.

Venerable Phra Anil Sakya, Buddhist monk and Deputy Rector for Foreign Affairs/Lecturer on Religious and Cultural Studies at Mahamakut Buddhist University, will visit Australia to outline how individuals and companies can find their purpose whilst cultivating sustainable brand development, based on the thinking of Sufficiency Economy Philosophy developed by His Majesty King Bhumibol Adulyadej.

Read the full announcement here: SB16 Sydney MR3 – Positioning brands for meaning and purpose_FINAL




Mud Jeans recycles their first 3.000 Lease Jeans into new jeans
Recycle Tour to Spain demonstrates the innovative success of the circular concept
Amsterdam, 15 April 2016

Read the full announcement here: UK PRESS RELEASE MUD Jeans Recycle Tour April 15th 1 page


MCI Group

mci sustainability report

MCI Sustainability Report




Speaker Biographies and Photos

> Keynote speaker photos below

> Other program speakers and all biographies can be found on the speaker page:

About the International speakers

Sally Uren, Forum for the Future CEO
As Chief Executive of leading sustainability non-profit Forum for the Future, Sally has overall responsibility for delivering Forum’s mission to create a sustainable future. This involves working with leading global businesses, including Unilever and Kingfisher, both in one to one partnerships, and also as part of multi-stakeholder collaborations to address system-wide challenges.

As well as leading the organisation, Sally also oversees a number of projects, including Net Positive (challenging businesses to put back more into society, environment and the global economy than they take out), Cotton 2040 (aiming to mainstream sustainable cotton) and Tea 2030 (delivering a sustainable tea value chain). She serves on advisory boards for Kingfisher plc, Kimberly Clark and the C+A Foundation amongst others, and chairs Forum’s US Advisory Board.

Sustainable Brands 2016 Sydney will be Sally’s first appearance in Australia in a professional capacity.

Simon Mainwaring, We Social CEO

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world. We First consulting shows companies how to define, frame and share the story of their good work in ways that build their brand reputation, customer community, and social impact. We First training includes keynote speeches, corporate workshops, and an annual Brand Leadership Summit that shows how companies combine purposeful storytelling and social technologies to inspire their employees and customers to build their business and positive impact with them.

Simon is a member of the Executive Committee of Sustainable Brands, the Steering Committee of the Business Alliance for the Future, and a Fellow of the Royal Society of Arts in London and the World Business Academy in the U.S. He contributes to The Guardian, Forbes, and Huffington Post on branding and social technology.

Bert van Son, Mud Jeans CEO

Bert van Son is founder and CEO of MUD Jeans, a fast growing sustainable jeans company from the Netherlands. The company allows customers to shop guilt free and do good for the environment, while looking fashionable and modern. As a 23 year old he moved to China his 30 years experience in the fashion industry has made Bert van Son see the impact fast fashion has on the environment and made him believe that there is an alternative way. In 2012 he started the idea “Lease A Jeans”, a concept that makes it possible for customers to use jeans and give them back after use. From ownership to performance. Allowing customers to regularly renew their wardrobe, while MUD Jeans makes sure the materials will be recycled after use. Bert van Son will talk about the challenges in todays (fast) fashion industry and how he and his team try to implement the circle economy in the fashion industry.

Tom Szaky, TerraCylce CEO

Tom Szaky is founder and CEO of TerraCycle Inc., a leader in eco-capitalism and upcycling. In 2001, Tom left Princeton University as a freshman to launch a worm-poop-based fertilizer company. In 2007, the company expanded to start collecting difficult-to-recycle consumer packaging. Today the company collects more than 50 different waste streams in 20 countries. Born in Budapest, Hungary, his family emigrated to Holland and then to Toronto.




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