Media contacts
Laura Valentine, Account Manager, Zadro
(02) 9212 7867 | 0406 285 077 |

Elizabeth Williams, Group Account Director, Zadro
(02) 9212 7867 |

Brylee McFarlane, Project Manager, MCI Australia
0403 626 161 |


Notes to editors



Media Release

Millennials and the circular economy
Discussing the benefits of sustainable production for brands at SB16 Sydney
Wednesday 8 June 2016

By 2025, 75% of the global workforce will be millennials . Born between 1982 and 2000, this diverse group has been labelled entitled, self-indulgent and selfie-obsessed, but the data shows they are significantly more engaged with sustainability and social justice than previous generations. Seeing beyond financial reward and status, millennials are looking for purpose, sustainability and social impact when it comes to the brands they buy and the brands they work for.

With millennials embracing the decoupling of growth from natural resource consumption, known as the Circular Economy, Accenture recently revealed that it will be an industry worth $4.5 trillion in the next 15 years . And digital is powering the circular revolution just as the steam engine powered the industrial revolution.

Read the full announcement here: SB16 Sydney MR2 – Millennials and the circular economy


Brand longevity dependant on transformation towards sustainability
Tuesday 31 May 2016

The environmental and social impact of brands are being increasingly scrutinized by stakeholders, employees and most importantly consumers, and the demand for new products, services and business models that deliver both purpose and profit, is soaring.

The world has changed and transparency is paramount. Innovative brand leaders with their focus on positive, sustainable outcomes will thrive, whilst those who fail to deliver will dive.

Read the full announcement here: SB16 Sydney Event Announcement 2


Mud Jeans recycles their first 3.000 Lease Jeans into new jeans
Recycle Tour to Spain demonstrates the innovative success of the circular concept
Amsterdam, 15 April 2016

Read the full announcement here: UK PRESS RELEASE MUD Jeans Recycle Tour April 15th 1 page


Sustainable Brands Sydney conference an Australia first
Eco News – By David Twomey

Read the full announcement here: Eco News 8 April


SUSTAINABLE BRANDS 2016 announces Sydney schedule
Monday 4 April 2016

In an Australian first, Sustainable Brands, the largest global community of sustainability and brand professionals, has announced a Sydney conference, to be held 27- 29th June.

The three day conference, with a theme of HOW NOW will lead an agenda with an intent to educate, inspire and motivate cross-sector industries on how to build, integrate and leverage sustainability into their brands.

The conference will bring together a range of business leaders to lead discussions and discover new opportunities to profitably innovate for sustainability. Those confirmed include Sally Uren, Forum for the Future CEO, Simon Mainwaring, We Social CEO, Bert van Son, Mud Jeans CEO and Tom Szaky, TerraCycle CEO.

Read the full announcement here: SB16 Sydney Event Announcement 1



mci sustainability report

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