The Role of Business in Promoting Equality and Diversity in Society

There is no shortage of political, economic, environmental and social crises affecting business climates around the world these days. Some develop gradually, while others strike suddenly and catch the global business community by surprise. It is in this changing and tumultuous landscape that businesses often fail to future-proof themselves, becoming even more vulnerable to subsequent […]

The Organization is a Purposeful Living System

We are in the midst of a metamorphic period of change unlike anything the world has seen since the Late Middle Ages. With “meta” (meaning “form”) and “morph” (meaning “change”), the word suggests the transformative change in form of human institutions now emerging as we awaken to the realities of climate change and the destruction […]

4 Breakthrough Research Studies and Sustainability Models to be Revealed

The Sustainable Brands community is home to conversations at the forefront of purpose-driven business innovation, equipping community members with the latest in sustainability tools, thought and practice to create new forms of value and activate purpose. The SB’16 Copenhagen conference will be no exception; several key announcements are planned from the thought leaders and experts […]

Sustainability-Led Innovation: Imperative in a Volatile Economy

We live in an increasingly complex and volatile world. Changes sparked by the steady march of globalization, the reshaping of consumer and job markets, the impact of climate change, and the expansion of the Internet, among other influences, are reshaping customer priorities at local, national and global levels. Around the world, consumer trust in brands […]

16 Insights into Successfully Activating Purpose AND Profit

As one of the focal points of the global Sustainable Brands conference network, Sustainable Brands ’16 Copenhagen will explore how brands can succeed by Activating Purpose with next-level sustainability-led innovation and stakeholder engagement. More than 100 influential thought leaders, brand strategists and cutting-edge practitioners of environmental and social innovation will contribute to the program by […]

How Major Brands Are Activating Purpose

For over a decade, Sustainable Brands® has been elevating the business case for embedding environmental and social purpose into the core of a brand. We’ve demonstrated that building a new, sustainable economy requires a whole systems shift that requires us to move from the concept of purpose-driven brand leadership to the point where we are […]

SB Community Gathering in Denmark This Fall

As the demand for new products, services, and business models that deliver purpose and profit continues to soar, brand leaders who are tapping into this shift are thriving in the face of uncertainty. But building a successful, purpose-led brand presents a complex set of challenges and requires a new way of thinking, and a new […]

7 Big Ideas for Building Brand Leadership Now

Copenhagen is widely recognized as one of the most environmentally conscious cities in the world and was even awarded as the official European Green Capital in 2014. It holds the world record for consumption of organic food, more than half of all Copenhageners commute by bicycle every day, and nearly three-fourths of the city’s hotel […]