Mark Woerde is a co-founder of the Amsterdam-based ad agency Lemz and the non-profit organization Letsheal.org. AdAge ranked him one of 50 most creative people in the world. His crusade to promote prosocial advertising started five years ago when he delivered the world’s most comprehensive body of evidence that people are waiting for brands to embrace and promote altruistic values. These findings grew into the best selling book “How Advertising Will Heal The World and Your Business.” In 2014, Mark’s dream to set a world wide radical example of how creativity can make this world a better place was realized. Mark with his team and Terre des Hommes, put Webcam Child Sex Tourism successfully on the agenda of politicians and police forces all over the world with the virtual girl Sweetie. Out of the spotlights, Mark works for many notable brands, behind the scenes for various non-profit causes and organizations, ranging from the United Nations to the Dalai Lama.