Matthew Grossman

Disney

Vice President, Communications & Citizenship, EMEA

@DisneyEMEAComms

 

As Vice President of Corporate Communications, Publicity & Corporate Citizenship for The Walt Disney Company Europe, Middle East and Africa (EMEA), Matthew is responsible for managing Disney’s public profile, brand and external communications with all media across the EMEA region. He leads a team of more than 60, overseeing media relations and product publicity for the Company’s media networks, consumer products and interactive media businesses as well as crisis communications and internal communications for the region. Matthew also oversees Disney’s numerous Corporate Citizenship programmes in the region including Community Engagement, Conservation and Strategic Philanthropy.

Matthew became the General Manager of Disney Healthy Living in July 2014. He is responsible for building the business for The Walt Disney Company across EMEA that inspire families to flourish, by encouraging life-long healthy behaviours, through story-telling, imagination, fun and play. The strategy brings together all of the Company’s businesses, content, promotions as well as citizenship activities, marketing and communications to create commercial, societal and brand value for Disney.

Prior to joining Disney, Matthew was the Paris-based, Senior Vice President of International at Edelman Public Relations (the world’s largest PR firm) where he counseled companies such as Société Générale, Microsoft Xbox and Starbucks on French and European communications.  His previous role at Edelman was Senior Vice President, Digital Entertainment, Rights and Technology, based in Los Angeles, where he led strategic corporate communications, analyst and media relations and integrated public awareness/issues management programmes for prominent entertainment and technology clients.

From 2001 to 2005, Matthew was Director of Digital Strategy and subsequently Director of Communications for the Motion Picture Association. There he ran the Los Angeles communications department working closely with the leading U.S. motion picture studios on public affairs and legislation, digital leadership and media relations. He launched, localised and adapted an industry-wide education programme in more than 40 countries to raise consumer awareness on the impact of new technologies and piracy.

In addition to motion picture and live concert production experience, Matthew has worked at a tech start-up and a global talent agency. He holds a Masters in Business Administration from The Anderson School of Business at UCLA and a Bachelor’s of the Arts in Film/Video from Middlebury College. He lives in London with his wife and two children.


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