Joanna Yarrow

IKEA UK and Ireland

Head of Sustainability



Joanna Yarrow leads the sustainability agenda for IKEA in the UK and Ireland. Her role is to help deliver the home furnishing retailer’s objectives to become a more sustainable company, as well as advising IKEA customers on how they can live a more sustainable life at home.  IKEA has been committed to sustainability for many years and through its ‘People and Planet Positive’ strategy will continue to use sustainability to drive innovation, transform its business and shape its investments.

Central to the strategy is helping IKEA customers become greener at home. The home furnishing retailer is making its sustainable products affordable, widely available and exciting in order to help its customers to save and generate energy, save water, reduce and sort waste whilst saving money, saving time and feeling good. Joanna is a founder of the sustainability company Beyond Green which provides strategic advice to clients ranging from city leaders to the Olympics. She has long specialised in sustainable living and making green, healthy lifestyles both attractive & accessible to the broadest audiences through consultancy, broadcasting, writing & practical projects.

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