Ivo founded GoodGym in 2009 and is a 2012 Clore Social Leadership Programme Fellow.
Before running GoodGym Ivo lead projects increasing public participation for Local Authorities and NHS Trusts. He has consulted and advised on user participation for technology startups in UK and US. In 2008, he directed the documentary film Us Now, an exploration of participatory culture. The film has been broadcast around the world, including Channel 4 in the UK, translated into 24 languages and watched by millions online. He has presented his work to governments worldwide including the French National Assembly, The Hague, the European Union, The Houses of Parliament (UK) and Washington DC. He presented to the House of Lords Information Committee in 2009 and spoke at the World Congress on Information Technology in 2010.