Freya Williams is the North American CEO of Futerra, the global
sustainability change agency, and author of Green Giants: How Smart Companies
Turn Sustainability into Billion Dollar Businesses. Cofounder of OgilvyEarth
and former lead of Edelman’s Business + Social Purpose practice in New
York, Freya has had the opportunity to advise organizations including Coca
Cola, Unilever, the United Nations, Estee Lauder, Waste Management and many
others on how to turn sustainability and social good into competitive
advantage for their business and brands.
Freya’s experience has given her an insider’s perspective on the trials
and tribulations of incorporating sustainability into a business and the
opportunity to experience the movement’s successes and failures first-hand.
In the course of persuading clients to try fresh, sometimes counter-intuitive
approaches, Freya has built up a wealth of data on the business case for
sustainability, as well as an instinctive sense of what works and what
doesn’t. She is also intimately familiar with the challenges of forcing
change through large, complex, often siloed organizations—and has developed
strategies and tools to overcome them.
Freya is best known for her work in making sustainability relevant to
mainstream audiences. Her work has been featured on Marketplace, and in The
Financial Times, Newsweek and even The Onion. She is a regular public speaker
who has lectured at Columbia, Wharton and Harvard.
Freya lives in New York with her husband and kids. Her mission, as her career
showcases, is to help move sustainable business, behaviors and brands into