The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market


This presentation will address the crucial role of structuring and executing innovative partnerships in bringing sustainable product design to market. More specifically, Alexis Haass, Director of Sustainability at adidas, will describe how the brand conceived and advanced its collaboration with Parley for the Oceans as part of its “open source” approach to sustainability. Earlier this summer, adidas celebrated its new partnership with Parley for the Oceans by unveiling the world’s first shoe with an upper made entirely of ocean plastic waste. Attend this session to learn how this type of breakthrough can be scaled further, and what aspects of the partnership with Parley adidas is finding most valuable.

Location: Hanover Suite - Main Stage Date: November 18, 2015 Time: 9:45 am - 10:00 am Alexis Haass