Tackling Systemic Problems and Shifting Entire Product Categories through Multi-Layer Business Model Innovation

Plenaries

Daniel Vennard, Global Sustainability Director for Brands at Mars, will reveal a new methodology for tackling systemic problems and shifting entire product categories through strategic business model innovation. The research effort that is driving the content of this talk brings together top-notch consumer insights, business strategy and marketing savvy for a thorough analysis of certain key issues in the global food system. Attend this session to find out what the issues in question are, how they can be resolved through next-level business model innovation, and how to position your brand to benefit from the resulting market disruption.

Location: Hanover Suite - Main Stage Date: November 18, 2015 Time: 9:05 am - 9:20 am Daniel Vennard