New Tactics in Contextual Promotion of Healthy Lifestyles

Plenaries

Disney is in a unique position to use its global brand strength to influence cultural norms and desirability of sustainability values, while making its products and services more appealing. And the company is indeed widening and deepening that type of interaction with its customers and fans through a few exciting new initiatives. In this talk, Matthew Grossman, Strategic Communications, CSR & Healthy Living at Disney, will unpack those initiatives for the Sustainable Brands community and share tips on designing brand-aligned campaigns that promote healthy lifestyle choices effectively.

Location: Hanover Suite - Main Stage Date: November 17, 2015 Time: 4:50 pm - 5:05 pm Matthew Grossman