Today’s business environment – more information-rich and dynamic than ever before – dictates that brands that want to stay relevant in the marketplace need to pay particular attention to quickly-evolving stakeholder preferences and feedback. That, in turn, often requires more resources and creativity than has been the norm historically, seeing as virtually every industry is experiencing unprecedented rates of disruption. Chief among the range of stakeholders to worry about, of course, are customers. Whether a company operates in B2C or B2B settings, or both, it is crucial to understand what delights its customers at any point in time. This session will explore UPS’ experience in creating more efficient, transparent and engaging services through new sustainability-driven customer and consumer partnerships.