New Metrics '19 Program Detail
Measuring the Social Impact of Collaborative Relationships between Corporations and Non-Profits
Many companies create collaborative relationships with non-profit partners that align with corporate objectives. They typically track and report on metrics such as amount of money donated, number of hours volunteered or number of mouths fed. It is rare, however, for a company to measure these relationships against deeper social impact metrics to assess whether the partnership is truly creating lasting meaningful change. In a quest to understand how community partners might benefit from an increased ability to measure social impact, Caesars Entertainment piloted a program with key community partners aimed at strengthening their capacity to measure and report their social impact. Join this session to find out what this innovative collaboration found and how you can apply it in your own work.