New Metrics '19 Program Detail
Inspiring and Tracking Consumer Behavior Change: Unleashing the Power of #BrandsForGood
Monday 18 November 2019
from 17:10 to 17:25
Millennium Ballroom
Keynote
#BrandsForGood is a new coalition of brands working together to accelerate the shift toward sustainable living by engaging consumers, raising awareness at scale and helping encourage and support the lifestyle changes that are most meaningful and material to realizing a sustainable future. Leveraging a combination of evidence-based research and brand creativity, the initiative aims to make sustainable lifestyles more aspirational, attainable and rewarding. This session will share what success metrics for #BrandsForGood look like, and how they can help track behavioral and cultural shifts, as well as evolving perceptions of brand impact.
