November 13-15, 2017 | Philadelphia, PA

A new economy is emerging that requires expanded methods for identifying, measuring and quantifying entirely new forms of business risk and value. Courageous corporate leaders have already spurred aggressive action toward identifying and valuing these costs and impacts, and brands leading the change have demonstrated their ability to adopt new metrics and practices that lead to demonstrably better business performance. They are successfully translating previously ignored economic, environmental and social impacts into corporate financial performance indicators that have led to successful business results.

This 3-day Sustainable Brands event will showcase the macro, corporate and investor landscapes to help your business succeed. Insightful business leaders will share detailed research on macro trends, risks and opportunities including discussions on UN sustainable development goals and applicability for the private sector. The event will feature deep dive discussions and case studies led by remarkable thought leaders and analysts working to create smarter, more accurate and more inclusive business metrics that create value for all stakeholders. Professionals will discover new practical tools for valuing carbon, water and other types of natural capital, plus gain new intelligence on the correlation between sustainability performance and brand strength. The investor landscape will be able to access new research on the ROI of both public and private sustainable investing, discover new intelligence on green bond indices by mainstream banks and identify new players in sustainable investing across entirely new asset classes.

Leading brands and businesses are continuing to learn from remarkable thought leaders working to create a path toward smarter, more accurate and more inclusive business metrics that create value for all stakeholders and we certainly look forward to diving even deeper at New Metrics ’17 through 5 key tracks:

1) Strategy & Operations

This track will focus on leading frameworks, tools and case studies demonstrating how best to embed smart sustainability priorities in the heart of core strategy and operations.

Key topics include:

  • Redefining leadership models and success metrics for the age of purpose-driven brands
  • Practical guides to setting up science-based goals, circular models and Net Positive strategies
  • Aligning business strategy and product innovation with the UN Sustainable Development Goals
  • New tools for understanding and managing natural and social capital over the entire value chain
  • The rising impact of inequality, artificial intelligence, cybersecurity threats and other emerging trends

2) Finance & Investor Relations

This track will focus on equipping corporate finance and investor relations professionals with the training and tools they need to understand and manage the full range of sustainability risks and benefits.

Key topics include:

  • Using rigorous new business case tools to win CFO approval for any sustainability initiative
  • Quantifying the value of sustainability from a variety of angles, including brand reputation, company revenue, stock performance, and product-level profitability
  • Translating sustainability risks and opportunities in the language of enterprise risk management
  • Internal carbon and water pricing and other applications of shadow-pricing incentives
  • New guidance on engaging investors effectively around environmental and social innovation

3) Marketing & Communications

This track will focus on new research findings that help connect brand purpose with customer purpose in the pursuit of win-win scenarios and a flourishing future for all.

Key topics include:

  • New quantitative studies on consumer demand, behavior, trust, and cultural evolution
  • Reinventing “old guard” brands to align with Millennial and Gen Z values and preferences
  • Evolving analytical understanding of the relationship between inequality, trust and loyalty
  • Transforming consumption norms in service of meeting the UN SDGs
  • The unstoppable quest of transparency and its impacts on brands’ sustainability journeys

4) HR & Employee Engagement

This track will focus on understanding drivers of employee motivation, measuring the value of successful employee engagement programs, as well as tools executives could use to improve job satisfaction, loyalty and productivity.

Key topics include:

  • New research insights on employee interests, sentiments and purpose drivers
  • Engaging employees in programs and partnerships that create shared value and boost morale
  • The pros and cons of co-ops and other emerging employee ownership models
  • Analyzing new data on hot-button issues such as diversity, inequality, and access to training
  • New research data on the impacts of workplace conditions on employee health and wellness

5) Supply Chain Innovation

This track will focus on innovative ways to study value chains and engage multiple stakeholders in the pursuit of sustainable supply chains.

Key topics include:

  • Best practices emerging from evolving supplier engagement programs
  • New analyses and tools for end-to-end impact assessment in the supply chain
  • The potential for new transparency tools to revolutionize supply chain management
  • Leveraging evolving blockchain technologies to build the supply chains of the future
  • Measuring the progress of carbon-positive agriculture and other transformational tools



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