{"id":14400,"date":"2023-08-30T09:59:41","date_gmt":"2023-08-30T16:59:41","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/staging\/?page_id=14400"},"modified":"2026-03-10T14:53:22","modified_gmt":"2026-03-10T21:53:22","slug":"why-attend","status":"publish","type":"page","link":"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/why-attend\/","title":{"rendered":"Why Attend"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14400\" class=\"elementor elementor-14400\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ce72b8e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ce72b8e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c827dfc\" data-id=\"4c827dfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-673c5dab elementor-widget elementor-widget-heading\" data-id=\"673c5dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Attend SB'26<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd02600 elementor-widget elementor-widget-text-editor\" data-id=\"2dd02600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Join sustainability leaders, innovators, and brand builders at SB\u201926 San Diego to explore the ideas, partnerships, and practical solutions shaping the future of business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78d11355\" data-id=\"78d11355\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f2b0a elementor-widget elementor-widget-image\" data-id=\"15f2b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/12\/hero-why-attend-1000x600-1.jpg\" class=\"attachment-large size-large wp-image-24462\" alt=\"SB&#039;26 - Why attend\" srcset=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/12\/hero-why-attend-1000x600-1.jpg 1000w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/12\/hero-why-attend-1000x600-1-300x180.jpg 300w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/12\/hero-why-attend-1000x600-1-768x461.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5018cac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5018cac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9a5836\" data-id=\"b9a5836\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ba6145 elementor-widget elementor-widget-text-editor\" data-id=\"8ba6145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At SB\u201926 San Diego, you\u2019ll get the <strong>insights, practical tools, community expertise, and high-value connections<\/strong> you need to keep your business future-fit. Guided by the <strong>All Rise theme<\/strong>, this year\u2019s program brings <strong>leaders across functions together<\/strong> to explore the latest in <strong>materials innovation, product and packaging optimization, AI and technology, supply chain management, marketing, consumer engagement, governance and business integration, and emerging business models.<\/strong><\/p><p>But what truly sets SB\u201926 apart is <strong>the caliber of people in the room.<\/strong> You\u2019ll engage directly with the <strong>minds shaping a regenerative future,<\/strong> reimagining design, driving market transformation, influencing consumer choice and behavior, and building the next generation of leading brands. Expect <strong>conversations that challenge assumptions, spark new thinking, and open doors.<\/strong> Whether you\u2019re seeking collaborators, benchmarking with peers, or vetting solutions partners, you\u2019ll leave with <strong>stronger relationships and strategies that build resilience, reduce risk, deepen trust, and drive good growth.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8143446 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8143446\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9173042\" data-id=\"9173042\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-013059c elementor-widget elementor-widget-heading\" data-id=\"013059c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hear why attendees come back year after year!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215cae9 elementor-widget elementor-widget-spacer\" data-id=\"215cae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d96b3f elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"2d96b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/890430231?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab9fcb6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab9fcb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-393206e\" data-id=\"393206e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffba78c elementor-widget elementor-widget-heading\" data-id=\"ffba78c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Collaborative, Trusted Environment<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a6ee7 elementor-widget elementor-widget-text-editor\" data-id=\"88a6ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the <strong>Sustainable Brands conference enters its 20th year,<\/strong> you\u2019ll be part of a <strong>longstanding, credible forum<\/strong> that leaders across industries have relied on for two decades to gain clarity, make vital connections, and advance their work with confidence. Build relationships that support ongoing problem-solving, accelerate implementation, and help you stay ahead of emerging trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d342e6\" data-id=\"1d342e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1018f9 elementor-widget elementor-widget-image\" data-id=\"c1018f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-networking.png\" class=\"attachment-large size-large wp-image-22932\" alt=\"SB&#039;25 - Networking\" srcset=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-networking.png 1000w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-networking-300x150.png 300w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-networking-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-257aae1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"257aae1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-59e1953\" data-id=\"59e1953\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a91c23 elementor-widget elementor-widget-image\" data-id=\"4a91c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-supply-chains.png\" class=\"attachment-large size-large wp-image-22749\" alt=\"SB&#039;25 - Event\" srcset=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-supply-chains.png 1000w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-supply-chains-300x150.png 300w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-supply-chains-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a76303b\" data-id=\"a76303b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f6ba35 elementor-widget elementor-widget-heading\" data-id=\"2f6ba35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Actionable Takeaways<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea875ac elementor-widget elementor-widget-text-editor\" data-id=\"ea875ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Walk away with <strong>tools, case studies, and frameworks you can put to work immediately,<\/strong> helping your teams integrate sustainable business transformation, improve performance and growth, and <strong>deliver measurable impact.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa19804 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa19804\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-85872e5\" data-id=\"85872e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11ceb07 elementor-widget elementor-widget-heading\" data-id=\"11ceb07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cross-Functional Experiences and Insights<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e6a9a elementor-widget elementor-widget-text-editor\" data-id=\"47e6a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SB\u201926 is a <strong>perfect environment for teams to learn and advance together.<\/strong> With programming intentionally designed for sustainability, marketing, design, innovation, R&amp;D, operations, and leadership functions, SB helps collaborators see how their work connects, and <strong>where alignment can unlock greater impact.<\/strong> Together you\u2019ll gain a shared understanding that accelerates internal alignment long after the conference ends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7272e44\" data-id=\"7272e44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb129a3 elementor-widget elementor-widget-image\" data-id=\"fb129a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-women-lunch.png\" class=\"attachment-large size-large wp-image-22936\" alt=\"SB&#039;25 - Women&#039;s lunch\" srcset=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-women-lunch.png 1000w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-women-lunch-300x150.png 300w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-women-lunch-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b433e16 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b433e16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51b7118\" data-id=\"51b7118\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be01c48 elementor-widget elementor-widget-image\" data-id=\"be01c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-town-country-resort.png\" class=\"attachment-large size-large wp-image-22303\" alt=\"SB&#039;25 - Town &amp; Country Resort\" srcset=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-town-country-resort.png 1000w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-town-country-resort-300x150.png 300w, https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/06\/image-1000x500-town-country-resort-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6187cd9\" data-id=\"6187cd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aed4166 elementor-widget elementor-widget-heading\" data-id=\"aed4166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Exceptional Networking<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d7fe4 elementor-widget elementor-widget-text-editor\" data-id=\"e9d7fe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engage <strong>face-to-face with sustainability pioneers, influential strategists, executives shaping global brands, and practitioners at the forefront of innovation.<\/strong> SB\u201926 is known for <strong>candid conversations that go beyond surface-level exchanges<\/strong> to explore the real challenges, complexities, and opportunities of sustainable business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db61655 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db61655\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-5759f1ff\" data-id=\"5759f1ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-35db1def\" data-id=\"35db1def\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16358a71 elementor-widget elementor-widget-heading\" data-id=\"16358a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need help convincing your boss?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70dd812d elementor-widget elementor-widget-text-editor\" data-id=\"70dd812d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Download an email template to help you explain to your boss how your company will benefit from not only your attendance, but that of your cross functional team as well!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed79969 elementor-button-align-center elementor-widget elementor-widget-global elementor-global-21828 elementor-widget-form\" data-id=\"3ed79969\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"CONVINCE BOSS\" aria-label=\"CONVINCE BOSS\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"14400\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"3ed79969\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"SB&#039;26 San Diego\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-emily elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-emily\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[emily]\" id=\"form-field-emily\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-630969e9\" data-id=\"630969e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why Attend SB&#8217;26 Join sustainability leaders, innovators, and brand builders at SB\u201926 San Diego to explore the ideas, partnerships, and practical solutions shaping the future of business. At SB\u201926 San Diego, you\u2019ll get the insights, practical tools, community expertise, and high-value connections you need to keep your business future-fit. Guided by the All Rise theme, [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"parent":0,"menu_order":400,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14400","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Attend | SB&#039;26 San Diego | June 8-10<\/title>\n<meta name=\"description\" content=\"Attend SB\u201926 San Diego to stay ahead with cutting-edge research, trends, and insights from sustainability experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/why-attend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Attend | SB&#039;26 San Diego | June 8-10\" \/>\n<meta property=\"og:description\" content=\"Attend SB\u201926 San Diego to stay ahead with cutting-edge research, trends, and insights from sustainability experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/why-attend\/\" \/>\n<meta property=\"og:site_name\" content=\"SB&#039;26 San Diego\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sustainablebrands\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T21:53:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2025\/12\/hero-why-attend-1000x600-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sustainbrands\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/why-attend\\\/\",\"url\":\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/why-attend\\\/\",\"name\":\"Why Attend | SB&#039;26 San Diego | June 8-10\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/why-attend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/why-attend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hero-why-attend-1000x600-1.jpg\",\"datePublished\":\"2023-08-30T16:59:41+00:00\",\"dateModified\":\"2026-03-10T21:53:22+00:00\",\"description\":\"Attend SB\u201926 San Diego to stay ahead with cutting-edge research, trends, and insights from sustainability experts.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/why-attend\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/why-attend\\\/#primaryimage\",\"url\":\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hero-why-attend-1000x600-1.jpg\",\"contentUrl\":\"https:\\\/\\\/events.sustainablebrands.com\\\/conferences\\\/sustainablebrands\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hero-why-attend-1000x600-1.jpg\",\"width\":1000,\"height\":600,\"caption\":\"SB'26 - 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