Simon Mainwaring is a brand futurist, speaker, author, podcaster, and columnist. He’s a Real Leaders’ Top 50 Keynote Speaker in the World, MOMENTUM Top 100 Impact CEO, Featured Expert and Jury Member at the Cannes Lions Festival and U.S. One Show for Sustainable Development, and Thinkers360 Top 50 Global Thought Leaders and Influencers on Climate Change. He is the founder/CEO of We First, an award-winning, strategic consultancy building purpose, sustainability, and climate initiatives for brands. We First is a Real Leaders’ Top 100 Impact Companies in the U.S., as well as a B Corp ‘Best For the World’ Honoree. Simon’s first book, We First is a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. His new book, Lead With We is a Wall Street Journal bestseller, McKinsey Top Business Bestseller on Workplace & Culture, and a finalist for International Business Book of the Year. He hosts the influential Lead With We podcast and is a columnist for the CMO Network in Forbes.
Track: Activating Brand Purpose
Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's... see more