Simon Mainwaring is a brand futurist, global keynote speaker, columnist, podcaster, and bestselling author. He is the founder/CEO of We First, a strategic brand consultancy accelerating the growth & impact of future-facing, purpose-driven brands. We First is a Real Leaders Top 200 Impact Companies in the U.S. and B Corp ‘Best for the World’ honoree.
Simon’s first book, We First, is a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. His new book, Lead With We, is a Wall Street Journal bestseller, #2 Forbes Best Business Book of the Year, McKinsey Top Business Bestseller on Workplace & Culture, AXIOM Gold Medalist for Leadership category, Official Nominee for The Next Big Idea, and a finalist for International Business Book of the Year.
Simon is a Momentum Top 100 Impact CEOs in the U.S., the host of the influential podcast, 'Lead With We', and Forbes contributor on purposeful business. He was ranked among Real Leaders magazine’s “Top 50 Keynote Speakers in the World” and a Jury Member for the Cannes Lions Festival and One Show on Sustainable Development.
Track: Activating Brand Purpose
Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's... see more