Paula Alexander is Sr. Director, Sustainability, at The Clorox Company, leading the Sustainability Center Value Creation Team since 2020 and responsible for sustainable brand building and integration, ensuring every brand at Clorox is sustainable. Her source-to-disposal regenerative approach and culture building focus ensure that the company prioritizes social and environmental impact in all business functions at all levels.
She has served on the Burt’s Bees Leadership Team since 2012 and has played a vital role in influencing the company’s 2030 sustainability strategy. Paula has served in leadership roles in Brand Development, Marketing and Human Insights. Serving as President of The Burt’s Bees Foundation, she drives the foundation mission to protect biodiversity and reconnect people to nature.
Paula began her career in consumer-packaged goods brand management at Unilever on the Snuggle, Lever 2000 and Suave brands. She was global brand manager on Dove during the Campaign for Real Beauty launch that over a decade later is still influencing the beauty industry and building self-esteem among women and girls.
She was selected for the 2022 Institute for Real Growth IRG100 and was named a Marie Claire Beauty Changemaker. She is an Advisory Board member for the Duke Center for Energy, Development & the Global Environment, Credo ESG Solutions and Sustainable Brands.
Track: Transformative Governance & Metrics
CPG brands have more opportunities than ever before to make significant and transformative contributions to solving the global plastic pollution crisis, and thus to stand out as true leaders on this critical... see more
Track: Influencing Consumer Behavior at Scale
Social media has a unique and powerful influence on modern culture, and it can be a key tool for brands to drive sustainable behavior at scale and create positive culture change. In... see more