Janine is a biologist, author, innovation consultant, and self proclaimed “nature nerd.” She may not have coined the term biomimicry, but she certainly popularized it in her 1997 book Biomimicry: Innovation Inspired by Nature. In Biomimicry, she names an emerging discipline that emulates nature’s designs and processes (e.g., solar cells that mimic leaves) to create a healthier, more sustainable planet. Since the book’s release, Janine has evolved the practice of biomimicry, speaking around the world about what we can learn from the genius that surrounds us.
In 1998, Janine co-founded the world’s first bio-inspired consultancy, Biomimicry 3.8 (formerly the Biomimicry Guild), bringing nature’s sustainable designs to 250+ clients including Boeing, Colgate-Palmolive, Nike, General Electric, Herman Miller, HOK architects, IDEO, Interface, Natura, Procter and Gamble, Levi’s, Kohler, and General Mills.
In 2006, she and Bryony Schwan co-founded the Biomimicry Institute, a non-profit dedicated to making biology a natural part of the design process. The Institute hosts annual global biomimicry design challenges on massive sustainability problems, mobilizing tens of thousands of students and practitioners through the Global Biomimicry Network to solve those challenges, and providing those practitioners with the world’s most comprehensive biomimicry inspiration database, AskNature, to use as a starting place.