Chantel Adams, Executive Vice President, Consumer at WE Communications, brings audience-first integrated marketing perspective to WE, enabling us to reach consumers wherever they are. Drawing from her time working with consumer insights and analytics teams, she specializes in reaching Gen Z, parents of Gen Z and multicultural consumer audiences.
Before WE, Chantel worked at several CPG brands, including Kraft Heinz Company and Nestle USA — where she launched the first-ever Easter confectionary portfolio of sustainably sourced cacao beans in the U.S. Most recently, Chantel was a senior manager in consumer marketing for the Invisalign brand at Align Technology, Inc.
Since joining WE in 2021, she led the Windows 11 consumer launch and partnered with a Black-owned business to develop a signature ice cream flavor to delight thousands of consumers across NYC with free ice cream on launch day. Outside of work, Chantel uses her experience to help advance women in business.