BREAKOUT
ACTIVATING BRAND PURPOSE

Developing and Aligning on Brand Purpose

Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's not just about doing good!), and explore the tie between purpose and business growth.

Featured Speakers
Sustainability Lead
Barkley
Barkley
Founder & CEO
We First, Inc.
We First, Inc.
Head of Marketing USA
Tony's Chocolonely
Tony's Chocolonely
Vice President, Global Product Development, Innovation, and Brand Sustainability
Smashbox Cosmetics
Smashbox Cosmetics
Track Sponsor
Tuesday 18th October
3:45 PM - 4:45 PM