Activating Social Media for Good
Social media has a unique and powerful influence on modern culture, and it can be a key tool for brands to drive sustainable behavior at scale and create positive culture change. In this session, we’ll discuss vital principles for purpose-led brands on social media, including when to speak up, avoiding “Green Hush,” and how to create integrated campaigns that deploy social media for good.
- Tuesday 18th October
- 3:45 PM - 4:45 PM
Costa Del Sol - Salon E