INFLUENCING CONSUMER BEHAVIOR AT SCALE

Activating Social Media for Good

Social media has a unique and powerful influence on modern culture, and it can be a key tool for brands to drive sustainable behavior at scale and create positive culture change. In this session, we’ll discuss vital principles for purpose-led brands on social media, including when to speak up, avoiding “Green Hush,” and how to create integrated campaigns that deploy social media for good.

Featured Speakers
The Clorox Company
The Clorox Company
Vice President, Membership & International
Sustainable Brands
Sustainable Brands
Global Lead - Purpose & Impact, Sustainable Brands Advisory Board Chair
Porter Novelli
Porter Novelli
Tuesday 18th October
3:45 PM - 4:45 PM
Location
Costa Del Sol Salon E