program schedule

Jump to: DAY 1 / DAY 2 / DAY 3
(times listed in Pacific Daylight Time)

day 1 – tuesday

PLENARY
SESSIONS

Brand-Led Culture
Change in Context
8:00AM to 9:15AM

Welcome to Brand-Led Culture Change
Etienne White, Lead, CMO Sustainability Accelerator, Sustainable Brands

Managing Change at the Edge of Chaos
Jason Burnham, Founder, Culture Design

Conscious Consumer Trends to Amplify Impact
Camilla Van Gremberg, Trend Analyst, TrendWatching

The Power of Design: Nudging Towards Behavior Change
Sille Krukow, Nudge & Behavioral Design Expert, Behavior Change Group

Putting the S in ESG – Brands in Action: Reskilling Refugees
Ruth Harper, Chief Sustainability and Communications Officer, ManpowerGroup


BREAK
9:15AM to 9:30AM

SPEED NETWORKING OPEN


BREAK
10:30AM to 11:00AM

NETWORKING ACTIVITY


RESEARCH
PRESENTATION
SERIES

Latest Insights
on Consumers
11:00AM to NOON

LATEST INSIGHTS ON CONSUMERS
Claire Tassin
Retail & E-Commerce Analysis at Morning Consult
Chris Murphy
Global Lead, Market & Brand Strategy at Ipsos
Rachel Whitacre
Senior Program Manager at Sustainable Brands
Steven Naert
Global Solutions Leader – Brand Strategy at Ipsos
Noah Keteyian
SVP, Corporate Reputation & Brand Purpose at WE Communications


day 2 – WEDNEsday

PLENARY
SESSIONS

Storytelling for the
Future We Want
8:00AM to 9:15AM

Welcome Back to Brand-Led Culture Change
Annie Longsworth, Chair, Conference Content Council, Sustainable Brands & Principal at Siren Agency

Are Sustainable Brand Messages Targeting the Wrong People
Eileen Chen, Senior Sustainability Campaigns Strategist at Radley Yeldar

Making Sustainability Go Viral: Exploring Why Things Catch On
Jonah Berger, Wharton Professor, Bestselling Author of Contagious, Invisible Influence, and The Catalyst

Changing the Climate on Weather News
Fred Bucher, CMO, The Weather Group

How Inclusive Language Can Lead to a More Equitable World
Nadine Spencer, CEO, President at BrandEq Group & Black Business and Professional Association


BREAK
9:15AM to 9:30AM

SPEED NETWORKING OPEN


BREAKOUT
SESSIONS

9:30AM to 10:30AM

Track: Unlocking Change at Scale
Retail Activation for Good

Track: Culture Changing Communications
Creatively Engaging the Next Generation

Track: Unpacking Consumer Trends
OK, Doomer: Generation Regeneration Insights


BREAK
10:30AM to 11:00AM

NETWORKING ACTIVITY


THOUGHT
LEADERSHIP
INTERVIEW
SERIES

11:00AM to NOON

day 3 – tHURsday

PLENARY
SESSIONS

Strategies for
Effective
Behavior Change
8:00AM to 9:15AM

Welcome Back to Brand-Led Culture Change
Samuel Monnie, VP, Content, Thought Leadership, Brand Storytelling at Sustainable Brands

Why Internal Development Goals are Just as Important as Sustainable Development Goals
Renee Lertzman, Founder at Project Inside Out
Christina Niemelä Ström, Head of Sustainability at IKEA Supply

Using Creative Marketing and Comedic Approaches to Drive Forward A Sustainability Message
Benjamin Crook, Senior Marketing Director at Hellman’s North America

The Flywheel Effect of Holistic Systems Thinking
Michiel Bakker, VP of Global Workplace Programs for Real Estate & Workplace Services at Google


BREAK
9:15AM to 9:30AM

SPEED NETWORKING OPEN


BREAKOUT
SESSIONS

9:30AM to 10:30AM
BREAK
10:30AM to 11:00AM

NETWORKING ACTIVITY


QUICKFIRE INTERVIEWS:
Purpose-Driven
Advertising
Campaigns
11:00AM to NOON

PURPOSE-DRIVEN ADVERTISING CAMPAIGNS
Thomas Kolster
Founder & Creative Director at Goodvertising Agency
Tionna Cunningham
Marketing Director | Stacy’s Brand at PepsiCo
Samuel Monnie
VP, Content, Thought Leadership, Brand Storytelling at Sustainable Brands