Marketing
& Communications
Purpose-driven awareness is the new frontier
SB’23 San Diego revolves around a nurturing community that equips you with strategies, inspiration, and active involvement to confront the demands, risks and accelerated growth opportunities of purpose-driven marketing. Collaboration and authenticity are pivotal in integrating social and environmental responsibility into the core tenets of your brand. Our program is designed to cut through the clutter and connect you with the creative insights and groundbreaking ideas of your peers, ensuring you’re well-prepared to generate lasting value in your journey ahead.
Sessions We Think You'll Love
- Research Insights Series: Consumer Preferences and Behaviors
- Taking a Critical AND Constructive Look at Creativity and Execution in Marketing
- Creating Demand for New Product Categories that Involve Unfamiliar Behaviors or Experiences
- Driving Sustainable Behaviors From Store to Home
- Purpose Fragility: Having Real, Honest and Productive Conversations in Challenging Times
- Activating Elders and Retirees as a Regenerative Force - on Local, Regional, National and International Levels Alike
- Community-Driven Impact: Nurturing True Local Change and Amplifying Brand Purpose
- Lessons on ‘Citizen Science’ and Other Aspects of Multi-Stakeholder Collaboration Driving Kelp Forest Restoration near San Diego
- Building Social Cohesion: How Brands Harness the Value of Authentic Engagement for Lasting Impact Initiatives
- Leading Certification Labels for Advanced Achievements in Regeneration and Biodiversity
Featured Speakers
Anna Robertson
Co-Founder, Chief Content Officer
The Cool Down
Lola Bakare
CMO Advisor & Inclusive Marketing Strategist
be/co; Author, “Responsible Marketing”
Justin Coates
Consumer Insights & Marketing Leader
Eastman
Thomas Kolster
Founder and Creative Director
Goodvertising Agency