In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as well as leading researchers such as REVOLT, Globescan, ERM Shelton, and many others. Attendees will hear the latest in consumer intelligence, plus get an opportunity for follow-up conversations with globally-recognized researchers and business peers during interwoven discussions and Q&A.

Learning outcomes:

1. Understand the forces behind the ‘say-do’ gap, the 'belief-truth' disparity and the 'promise-action' divide.
2. Hear new insights from recent studies tracking consumers’ lives over time for a nuanced understanding of their lifestyles and real-world behaviors.
3. Gain a deeper understanding of consumer motivations, behaviors, and thinking--and how to engage them.