As plastic pollution continues to threaten ecosystems and brand reputations alike, a growing wave of companies is reimagining products and packaging without plastic. This session will spotlight the bold innovators going beyond reduction and recycling to eliminate plastic altogether—designing with alternative materials, embracing circular systems, and proving that performance, shelf appeal, and sustainability can go hand in hand. Join industry leaders as they share the challenges, breakthroughs, and business case behind their commitments to a 100% plastic-free future. Discover how these pioneers are driving material innovation, reshaping supply chains, and inspiring a new standard for sustainable consumption.