The operations that power digital advertising leave a significant footprint in our environment. Learn about how the ad industry is getting ahead of the curve from the perspective of a brand as well as an adtech supplier.

What you will learn:

• Overview from Ad Net Zero on the impact of advertising on the environment as well as trends, priorities, what advertisers are looking for and what actions the broader supply chain is taking.
• How brands are prioritizing sustainability within their supply chain – approaches to optimization media sustainability and how they are prioritizing supplier choice
• What it looks like from a supplier (ad tech) to prioritize sustainability, and the journeys to carbon neutrality and carbon offsetting