Freya Williams is Chief Strategy Officer, North America at Revolt, the global purpose, reputation and creative consultancy. She's a sustainability, brand purpose, corporate responsibility and marketing leader with 20+ years experience harnessing the power of business and brands to transform the world for the better. Freya is the author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses. She's helped clients including Google, The United Nations, Target, PVH Corporation, Colgate Palmolive and Meta brand their sustainability and impact initiatives and embed sustainability and impact into their brands. Prior to Revolt, Freya was CEO, N America Futerra and led sustainability practices at Edelman and Ogilvy. She is advisor to several "Green Unicorn" start-ups includes C16 Biosciences and Girls Club Collective.