{"id":5335,"date":"2021-06-11T18:13:10","date_gmt":"2021-06-12T01:13:10","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb22\/?p=5335"},"modified":"2021-06-14T18:05:40","modified_gmt":"2021-06-15T01:05:40","slug":"these-8-sustainable-brands-are-building-regenerative-business-models","status":"publish","type":"post","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb22\/these-8-sustainable-brands-are-building-regenerative-business-models\/","title":{"rendered":"These 8 Sustainable Brands are Building Regenerative Business Models"},"content":{"rendered":"\t\t
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Many business leaders have yet to realize and harness the potential of <\/i>regenerative business<\/i>, but a number of pioneers and early adopters are beginning to stand out.<\/i><\/h4>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Regeneration takes a step beyond sustainability by (1) restoring, renewing and\/or healing systems we depend on, while also (2) improving the inherent ability of said systems to restore, renew and\/or heal themselves more effectively.<\/strong><\/p>

Any system that people and businesses depend on can be regenerated, across all six of the <\/span>vital capitals<\/b><\/a> \u2013 <\/span>natural capital, social capital, human capital, intellectual capital, financial capital and manufactured capital.\u00a0<\/span>And while regeneration is often associated with the field of regenerative agriculture, the list of things that can be regenerated is long; it includes companies’ relationship with employees, suppliers, customers, local communities and other key stakeholders, material and non-material pursuits and values, and approaches to governance and leadership.<\/span><\/p>

Big brands are leaning into regeneration as a means to embed purpose into their company in an enduring way. Regenerative models are also able to build resilience on the scale that is needed to future-proof a business. With that in mind, let\u2019s take a look at some of the most exciting examples of brands applying regenerative models. Hear directly from these brands at <\/span>SB\u201921 San Diego<\/b><\/a> as they break down their process, models, and plans for the future.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Patagonia\u00a0<\/b>is a co-founding member of the\u00a0Regenerative Organic Certified\u2122<\/a>\u00a0Program, a holistic agriculture certification encompassing pasture-based animal welfare, fairness for farmers and workers, and robust requirements for soil health and land management combining the best of both regenerative and organic agricultural practices.\u00a0<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Timberland, The North Face\u00a0<\/b>and other VF Corp brands<\/a>\u00a0are partnering with Terra Genesis International to build the world\u2019s first\u00a0regenerative rubber supply system\u00a0for footwear. This comes in addition to Timberland\u2019s existing efforts to\u00a0source leather through a regenerative system<\/a>\u00a0in collaboration with the Savory Institute.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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General Mills<\/span><\/a> has set an ambitious target to advance regenerative agriculture on 1 million acres of farmland by 2030.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Unilever<\/b><\/a> started a supply chain revolution in early 2021 with the announcement that the company will guarantee a living wage to all tier one suppliers \u2013 \u201crais(ing) living standards by ensuring everyone who directly provides goods and services to Unilever earns a living wage or income\u201d. <\/span>By making sure that workers earn a living wage, Unilever is supporting economies and improving their ability to grow.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AppHarvest<\/span><\/a>\u00a0is deliberately based in the heart of Appalachia. The company engages economically-stagnant local communities not only through hundreds of new jobs, but also through a variety of additional programs including partnerships with Eastern Kentucky high schools that give students the opportunity to grow their own food and learn about the importance of nutritious fruits and vegetables.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Greyston Bakery<\/b><\/a> practices regenerative hiring policies by offering employment to people who are often considered \u2018unemployable\u2019 within vast swaths of the U.S. economy — including ex-convicts, disabled people, homeless people, illiterate people, and addicts.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PepsiCo<\/b><\/a>\u00a0announced that it will aim for 7 million acres of regenerative farmland by 2030, with the goal of transforming practices across its entire\u00a0agricultural footprint.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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It’s clear that regenerative business practices are gaining traction and brands big and small have the opportunity to shine by gaining an early mover advantage. <\/span>Join us at SB\u201921 San Diego<\/b><\/a> for a comprehensive exploration of these and dozens of other case studies from Fortune 500 brands and disruptive startups alike. <\/span> <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Dimitar\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Dimitar Vlahov<\/b>
Senior Expert, Sustainability, Regeneration & Brand Transformation
Sustainable Brands<\/p>

\u00a0<\/p>

\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Many business leaders have yet to realize and harness the potential of regenerative business, but a number of pioneers and early adopters are beginning to stand out. Regeneration takes a step beyond sustainability by (1) restoring, renewing and\/or healing systems we depend on, while also (2) improving the inherent ability of said systems to restore, […]<\/p>\n","protected":false},"author":24,"featured_media":5339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nThese 8 Sustainable Brands are Building Regenerative Business Models<\/title>\n<meta name=\"description\" content=\"Many business leaders have yet to build regenerative business models, but a number early adopters are beginning to stand out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/these-8-sustainable-brands-are-building-regenerative-business-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These 8 Sustainable Brands are Building Regenerative Business Models\" \/>\n<meta property=\"og:description\" content=\"Many business leaders have yet to build regenerative business models, but a number early adopters are beginning to stand out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/these-8-sustainable-brands-are-building-regenerative-business-models\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Brands SB'22\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sustainablebrands\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-12T01:13:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-15T01:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/wp-content\/uploads\/2021\/06\/2eugenia-shustikova-2RbNKAlOLE0-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2556\" \/>\n\t<meta property=\"og:image:height\" content=\"1704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Rubiano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sustainbrands\" \/>\n<meta name=\"twitter:site\" content=\"@sustainbrands\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Rubiano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" 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