Simon Mainwaring

Founder & CEO
We First, Inc.

Simon Mainwaring is a brand futurist, speaker, author, podcaster, and columnist. He’s a Real Leaders’ Top 50 Keynote Speaker, MOMENTUM Top 100 Impact CEO, Featured Expert, a Jury Member at the Cannes Lions Festival and U.S. One Show for Sustainable Development, and Thinkers360 Top 50 Global Thought Leaders and Influencers on Climate Change. He is the founder/CEO of We First, an award-winning, strategic consultancy building purpose, sustainability, and impact initiatives for brands. We First is a Real Leaders’ Top 100 Impact Companies in the U.S. and a B Corp ‘Best For the World’ Honoree. Simon’s first book, We First is a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. His new book, Lead With We is a Wall Street Journal bestseller, McKinsey Top Business Bestseller on Workplace & Culture, and a finalist for International Business Book of the Year. He hosts the influential Lead With We podcast, is a columnist for the CMO Network in Forbes, and provides C-Suite Advisory Services for leaders committed to transforming their business and our future.

Track: Activating Brand Purpose

Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's... see more

Tuesday 18th October
3:45 PM - 4:45 PM

Nestlé announced its intention to advance regenerative food systems at scale and its brands will play a crucial role in bringing that intention to life. From engaging with consumers and key opinion... see more

Tuesday 18th October
2:15 PM - 3:15 PM