For over a decade, Sasha has woven the physical, digital, and virtual in luxury, premium, and pop-culture ecosystems. As a marketing and communications leader she has pioneered new ways of connecting brands with consumers in house at H&M, Nike, SOREL, Superplastic, and agency side, at HAVAS. Her proven ability to meld elements of sustainability and gamification with fashion and retail, while balancing data and creative storytelling has yielded authentic consumer-focused programs across industries, and resulted in her being awarded the Chief Marketing Officer of the year award by The CMO Club. Currently, Sasha translates Web3 opportunities, with a focus on connecting heritage, fashion, and luxury brands with their audiences while building community with clients and partners.