Rachel Whitacre is a sustainability marketing professional working with brands using their collective influence to drive consumer behavior change at scale. In her current role with Sustainable Brands, she leads development and activation of tools, research, and resources to help brands make sustainable lifestyles accessible, aspirational, and rewarding. Prior to joining Sustainable Brands, Rachel held several roles in Marketing and Advertising, where she worked with clients including Unilever, GlaxoSmithKline, and American Express. Rachel lives in New York City, where she is pursuing a Masters Degree in Sustainability Management at Columbia University.
This presentation will focus on the changing drivers and behaviors of mainstream consumers around the intersection of brands and sustainable living. We’ll deep dive into adoption, motivators, and barriers through the lens... see more