Phil White

Phil White

Co-founder & CSO
Grounded World

Phil has worked globally as a senior strategist in brand planning, innovation, design, advertising, shopper marketing, activation, digital and CRM for networks such as WPP & Publicis and for some of the world’s most well known brands and businesses including P&G, Unilever, McDonalds, InBev, Pepsico, General Mills, Nestle, GSK, Starbucks, Coca-Cola, Heineken, Bacardi & Mondelez name a few over the years!

Phil was part of the original strategy and creative team behind P&G's PAMPERS & UNICEF social impact campaign, successfully eliminating Newborn Tetanus from the world today and has lined agency shelves with Effie Awards for his work on Unilever here in North America. Phil has also authored and trained courses in shopper marketing for P&G, Coca-Cola and GSK, chaired the strategy committee for the 4As and is also an adjunct professor at Michigan State University for the department of advertising and PR where he teaches an undergraduate course in shopper marketing and brand activation.

Today, Phil is co-founder and CSO of grounded, multi-award winning, B-corp certified social innovation and brand activation agency. Grounded works exclusively with purposeful brands, retailers, startups and nonprofits – helping them to articulate their purpose, activate their brands and accelerate their impact. Phil and his team have been collaborating closely with the Sustainable Brands thought leadership team and Brands for Good Corporate Members to author and publish 'Retail Activation For Good' - a guide for all sustainable bands members around how to close the intention action gap and better activate brand purpose and sustainability at retail.

Track: Influencing Consumer Behavior at Scale

Join us to learn about how to drive better collaboration, execution and behavior change at retail by aligning sustainability objectives and behaviors, closing the intention-action gap, and applying key principles to make... see more

Wednesday 19th October
2:15 PM - 3:15 PM